How to Use Social Media to Grow Your Email List

grow your email list with social media

The power of social media is undeniable, but nothing drives more customer conversions than email marketing. That’s why businesses of all sizes are striving to gather as many subscribers as they can, and judging by how important newsletters have become, next year will be more about companies increasing their subscription rates rather than their social media following. That doesn’t mean you can’t use the audience you’ve worked so hard to grow on your social networks to improve your sales and leverage your subscription rates. In fact, today we’re going to give you a few ideas on how to do exactly that. Read on to learn more!

Create a landing page for your signup form

You probably have several signup forms on your website, if you followed our advice here. You should also have a designated page that people can click on and land to the right place: where they can subscribe to your newsletter. Once you have that landing page, it will be much easier for you to promote your email opt-in on social media. You can add the link to the posts you make and let your visitors subscribe easily. Don’t forget all social networks love a good picture, so do your best to create beautiful visuals that also comply to the required dimensions for each channel.

Tell people what they’re signing up for

This is a common mistake we see on websites of all kinds: they have more or less attractively designed signup forms, but few of them actually tell people what they’re signing up for. You probably work very hard to create a great newsletter, but most of your visitors don’t know that, unless you tell them. If you have a blog, but your email contains more than just your recent posts, let your readers know they’re getting something exclusive. In every post you make, explain your offer concisely to entice your potential subscribers.

A new call to action, every week

Speaking of enticement, try this: one day before you actually send out your latest newsletter, make a post on all of your channels where you tell your followers you’re getting ready to send a new email. Tease them about the content without revealing too much. It could be something like: “This week, in our email, we will talk about (whatever is of highest interest in your field) and give you five tips on how to (solution to a problem you think your audience might have). You can still subscribe here (link).” Of course, you can customize your post according to your general tone of voice, just make sure you sound natural and get people curious about your content.

Use the signup button on your Facebook page

Right under the cover photo, Facebook has a little buton called “Sign Up.” Use it! It will definitely bring you new subscribers, because it is placed in a visible spot and it grabs people who spend more time on your page than on your website. You can link your landing page to it and reap the results!

Two more tips directly related to social media:

♦ Add a call-to-action at the end of every blog post. If you decide to promote that post on social media, you are not only going to get more traffic, but potentially new subscribers, as well!

♦ Also, in every newsletter you write, encourage your subscribers to share your content on social media and to forward your email to friends and family.

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We hope these suggestions will help you grow your email list to the level you’re aiming to reach. But no matter how big or small your database is, one way to ensure you’re actually reaching your customers is to have it cleaned periodically. Using a trustworthy email verifier can keep your list healthy, free of inaccurate or abandoned accounts, reduce your bounce rate considerably and maintain your online reputation. ZeroBounce offers you the possibility to test the service: once you register, you get 100 free credits, which means you can verify 100 email addresses!

Why Is Email List Segmentation So Important

segment your email list

We’re not breaking any news when we say that email list segmentation is important for marketers everywhere. It has been proven to boost open and click-through rates and considerably decrease unsubscribe rates. Businesses of all sizes are using segmentation to create more effective marketing campaigns, and they are really seeing positive results. The reason? Pretty simple, yet powerful: the core of great marketing and the very first condition to succeed in sales is targeting and reaching the right audience.

Being relevant to your subscribers is critical in your marketing efforts, as not many people will react to content that is not tailored around their needs and preferences. On the other hand, having a certain segment of your audience in mind when you create your campaign, and targeting that message towards those people will get you far more satisfying results, right away. There’s data to prove that!

MailChimp, for example, conducted a study that they updated in February 2017, on 2,000 marketers who are using list segmentation tools and who sent a total of 11,000 segmented campaigns to around 9 million recipients. Then they compared the results with those from users who weren’t segmenting their lists. Here is what they found:

OPENS: 14.31% higher than non-segmented campaigns

UNIQUE OPENS: 10.64% higher than non-segmented campaigns

CLICKS: 100.95% higher than non-segmented campaigns

BOUNCES: 4.65% lower than non-segmented campaigns

ABUSE REPORTS: 3.90% lower than non-segmented campaigns

UNSUBSCRIBES: 9.37% lower than non-segmented campaigns

See? The more relevant you are to your audience, the more your open and click-through rates increase, and the greater the chances to actually sell. Imagine you create a variety of clothes, including plus size clothing. Your products have great fabric and a beautiful design, and a very good price. But you’re trying to sell plus size items at the backstage of a fashion show, where slender models are getting ready to run the catwalk. You can’t expect them to purchase many items, can you?


A MarketingSherpa study showed that 4 out of 10 subscribers have marked emails as Spam because they didn’t find them relevant. Chances are they were models getting emails about plus size clothing discounts.

Want to learn another great way to avoid being marked as Spam? Click here!


In a nutshell, email list segmentation helps you know that you are sending the right message to the right people at the right time. There are many tools out there that you can use to divide your list into more focused groups, according to:

♦ demographics

♦ purchase history

♦ click-through rates

♦ open rates

♦ website activity

♦ type of purchase

or other reasons.

ZeroBounce, the leading email verification service, not only validates your email list, but also adds valuable info to your database, like the first and last name, and gender, location and IP (when provided) of the email address’s owner. You can use that when segmenting your list by demographics and you’ll already be three steps ahead of those who are sending bulk emails to random accounts. Go on zerobounce.net and register today to get your first 100 free credits and try the system out!

7 Benefits of Email Marketing and the Obstacles You Can Avoid

email marketing benefits

Whether we are marketers or consumers, email marketing has become a significant part of our daily lives. It seems like every time we check our Inbox, there is at least one newsletter from a company that wants to pitch us something. As marketers, we craft one or more emails a week to keep in touch with our customers and develop a stronger relationship with them. From where we stand, there are even more benefits to email marketing, and we’re going to dive into this subject below. Read on to learn more!

It is faster and cheaper

…than traditional mail, which requires higher costs and more time spent on artwork, printing and mailing. Besides, the tools to measure the effectiveness of traditional marketing don’t even come close to the ones marketers are using now to track down their sales.

You can evaluate the exact return on investment (ROI)

This is what it all boils down to, in marketing: how much of what you’ve spent comes back to you in revenue. With email marketing, things are very clear: it now generates the greatest part of online sales and delivers 174 % more conversions than social media!

You can really get to know your audience

Even if you run a big company and manage a considerable database, you can still get to know the people you want to sell to. For example, ZeroBounce, a leading email verifier, not only validates your email list, but it also adds missing information related to a certain email account. You can thus find out the first and last name, location and gender of the address’s owner, plus the state/region/country where that address was created. Furthermore, your email service provider gathers insight about your audience’s behavior, so you are able to see what, when and where works best. This will allow you to constantly optimize your campaigns.

You can design your own emails

…from the comfort of your office. The best email service providers have graphic design tools so easy to use, that you can craft your newsletters like a pro, if you can’t hire a specialist or don’t want to depend on anyone but yourself. Plain text, pictures, videos or GIFs, whatever you choose to highlight the character of your brand is at the tip of your fingers.

People can share your newsletters

If you send out a paper brochure, it is very unlikely that the person who receives it will pass it on to a neighbor or friend. With an email, on the other hand, chances are they will forward it to 10 or 20 friends, and possibly share it on social media. Viral marketing is something we all aspire to.

Conversions can happen right away

You sent your email today and you can already track some conversions? That’s fantastic, isn’t it? Even one sale today is better than waiting to see what that traditional letter will accomplish next week.

You are less intrusive and you protect the environment

Apart from all these advantages, by using email marketing, you are being eco-friendly and less intrusive with your customers, who can just tap on that attractive subject line you wrote at a time that is most convenient to them.


The first marketing email ever sent was in 1978, when Gary Thuerk of Digital Equipment Corporation (DEC) used the ARPANET to send a mass message to about 400 potential clients, Wikipedia says. The result? More than $13 million worth of sales in DEC products and a whole new perspective on how we can achieve effective marketing online.


In the meantime, email marketing has evolved to a billion-dollar industry that more and more businesses are part of. As we’ve seen above, its pros are undeniable, but the cons are also worth noting.

Spam

A word no marketer wants to be associated with. But, as email marketing developed, users began using different tools to block content they feel overwhelmed by. Even people who have subscribed to your email list may mark your message as Spam, so you need a shield to protect you from being harmed that way. A reliable email validation system will detect accounts that have a history of marking emails as Spam, and will advise you to keep a distance from them.

Low deliverability

Pay attention to the keywords you use in your subject line. Some email softwares and internet service providers may interpret them as Spam and never deliver your message. Keeping your database up to date is essential, as 30 % of it goes bad every single year. Use an email verification system to get rid of inaccurate or abandoned addresses, and this will increase your deliverability rates tremendously.


Curious about deliverability rates?

According to a 2016 report quoted by Email Stat Center, in the U.S., legitimate email servers had a delivery rate of 73 %, while 6 % of emails were marked as Spam. In other places of the world, deliverability rates look like this:

Australia delivers at 90%

Canada at 89%

Britain at 88%

France at 84%

Germany at 80%

Brazil at 79%

Three Mistakes You Could Be Making In Your Newsletter

3 mistakes you are making in your newsletter

Email marketing is the best way to increase your brand recognition and build a long-lasting relationship with your customers. That is, if you do it right! Don’t worry, we all make mistakes and no one can ever claim perfection in the complex world of sales. We’re not here to patronize anyone, but to share a few of the most common mistakes marketers make when sending out newsletters. We’ve made some of them ourselves, and we’ve learned from them, so today we’re sharing them with you.

Using a bought list

We get it: growing an email list is hard and it takes a lot of effort and time. Why not just buy one, right? Well, there are many reasons you shouldn’t consider that option. First, sending unsolicited emails is against the CAN-SPAM act, which means it is illegal. And, because those people haven’t subscribed to your list, they’ve probably never heard of you and they’re going to wonder how your message landed in their inbox. Next thing they’ll do? Most likely, they will hit the Spam button. (On our website, we have more info on how to avoid being marked as Spam). More than that, many of those email accounts might be abandoned, so you will get a big bounce rate, and that can get you banned by your email marketing platform.


Did you know that an average of 2 percent of your subscribers change their email address every month? In a year, that percentage reaches 25 to 30 percent! These numbers confirm, once again, that email verification is essential in keeping a healthy list and ensuring deliverability.


Inconsistency

Do you send your newsletters regularly? Or do you only send them when you have time or when you want to boost your sales a little? Being inconsistent is one of the most harming habits a marketer can develop. Your subscribers are getting, on average, 122 emails a day; think about how much information they are being bombarded with and how hard it’s become for the human mind to handle it all. Now, let’s say people don’t hear from you for a long period of time – a month or two. Then, all of a sudden, they get an email that’s pitching them a new product. Truth is, they probably won’t remember you, not to mention they may find the gesture rather irritating. Again, your message risks being marked as Spam, and your campaign and your whole online reputation are in danger at this point.

You can see how important it is to pick a day and stick to it. You will soon find your rhythm and your click-through rates and, eventually, your conversions will increase. At the same time, remember that more often doesn’t mean more sales. Sending emails too frequently can determine people to unsubscribe, for the same reason listed above: we live in very crowded inboxes!

No call-to-action

You might think everyone knows they need a call-to-action in their newsletter. But we see many emails that either have a very casual approach to it, or don’t have one at all!

Have your call-to-action in mind from the moment you start planning your email, before you even begin to write. What do you want to accomplish? Do you want people to click on the new item you’re presenting? Would you like them to participate in a giveaway? Or engage with your brand on your social networks? Whatever you’ve set your mind to, focus on that. It is advised to only have one call-to-action per email. People get distracted when they are being asked to do too many things at once.

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Our call-to-action in this blog post? Assuming you’ve read through, considering those 122 emails you’ve received today… Go on our website and validate your email list! You can register today and get your first 100 free credits.

Top 3 Marketing Tips You Can Use in 2018

marketing tips 2018

We’re headed towards the end of this year, so we’re already looking at 2018 and the exciting things it will bring in terms of digital marketing. While 2017 was definitely the year of email marketing, experts say next year will be all about refining our strategies and improving other aspects of our brands’ communication. Let’s take a closer look at the top 3 marketing tips you can use in 2018!

Email: the heart and soul of marketing

No wonder why email marketing became such an essential part of every brand that wants to grow: it has a revenue of $44 for every $1 spent! Apart from that, its benefits in the long run are priceless. Your faithful subscribers actually make up the only audience you really own, unlike the people who like your Facebook page or follow your Twitter and Instagram accounts. So, if you haven’t started a newsletter yet, please start one today and thank us later. If you’ve already convinced your customers to sign up for your emails, make sure you land them in their inboxes: verify your email list and get rid of the bad accounts that stand in your way. Once you know your database is clean, concentrate on creating the very best content! Which brings us to the next idea…

Great copy: ensures you stand out

The average person who works in a company receives 122 emails a day. Many of them are newsletters, and for various reasons, a big chunk of them either end up in the “Trash” folder, or never get clicked on because they land in the other dreadful folder: “Spam.”


Want to learn how you can avoid the “Spam” folder? Click here!


How do you stay away from those places that can make such a negative impact on your online reputation? First, use an email list verifier that can also advise you which addresses in your list you should stay away from. Second, invest time and effort in creating a magnificent newsletter people want to click on! Eye-catching graphics and irresistible offers go a long way, but the core of your email is your copy. Be creative and test until you find the style of communication that suits you the most. That will become the voice of your brand and will help you stand out from the crowd.

Social Media: don’t underestimate the power of direct communication

We’ve talked before about how much social media has changed the way we communicate. Today we just want to remind you how important it is to develop a true voice on the platforms you’re active. If you’ve already found the right tone for your emails, try to expand that tone on your social media and adapt it according to each channel’s character. While Facebook is more conversational, Instagram is really casual and values visual content. Twitter is a little more serious, and LinkedIn is very professional, so you can’t communicate there like you do on Facebook. They all have one thing in common, though: behind every single account, on every single social media platform, there is an actual human being. And human beings tend to react more actively to human emotions. Keep that in mind when you craft your next campaign.


Need to validate your email list? ZeroBounce offers you 100 FREE credits that you can claim right now by registering here!

The Best Time to Send an Email

best time to send email

Suppose you’ve gathered a good amount of new subscribers, you’ve made the effort to validate your email list and you’ve crafted the best newsletter possible. It’s time to share it with your audience and see what their feedback is, right? Now comes the tricky question: what is the best time to send out your email? Does it really matter when you send it, as long as it lands in your customer’s inbox anyway? There are numerous studies out there on this topic, and while a detailed analysis may call for different approaches, these studies all seem to agree on one concise, helpful answer. Are you ready to find out what it is? Stay with us and read on!

According to the several studies we’ve read, there are three preferred days for sending newsletters:

♦ Tuesday: the majority of the researchers agrees that this is the very best day

♦Thursday: the second best time, advised as the day to choose if you send two newsletters a week

♦ Wednesday: follows Tuesday and Thursday as the day with really good open rates

As you can see, we have a pretty clear idea on what the ideal day is to send a newsletter. It’s been proven by all the studies conducted in recent years that Tuesday gets the highest open and click-through rates. There’s an explanation for that, of course: on Mondays, people are overwhelmed with obligations and they’re most likely not going to spend time reading emails that are not work-related. Tuesdays, though, bring a sense of relief – many of the week’s urgent tasks have been accomplished, and now your customers feel like they can take a few moments to relax and look at those great offers you sent them. Wednesdays tend to be dedicated to more professional deadlines, while Thursdays are right before Fridays, so people already enter the “weekend mode” and are more likely to be distracted from their daily schedule.

A good email list hygiene improves your deliverability and reduces your email bounce rate with up to 98 %!


Now let’s look at what the best hours are to send your email:

10 A.M.: it’s a winner, statistics show, followed by 11 A.M. People arrived at the office, and around this time, they’re probably having a quick coffee break.

8 P.M.: and later than that, until midnight. They finished their work and house chores, and are watching T.V. and checking their email one more time.

2 P.M.: apparently, it’s one of the hours with the highest open rates. Your customers may be on their lunch break, or just coming back from it, and are still relaxed enough to click on your email.

6 A.M.: millions of people are starting their day and guess what’s the first thing they do, while drinking their coffee? That’s right: they check their email!


Studies show that 23 % of subscribers open their emails within an hour after you send them. Remember this next time you schedule your campaign and send it 30 minutes before the peak time.


All this information is very helpful, but nothing will bring better results than conducting your own study. Use Google Analytics and take the time to observe your stats. If you haven’t been consistent with the days and times you send your emails, pick a day and look at it as a deadline when you plan your campaigns. See how they perform, then send your newsletter on a different day and compare the results. Keep testing until you get to know your audience well enough to satisfy their preferences.


An important fact to keep in mind when choosing the best time to click “Send:” open rates depend very much on what your content is. If you own a practical business, stick with the work days. On the other hand, if you run a magazine, a blog or you’re sending a great paragraph from your latest book, Sunday stands out as the preferred day for recreational info.

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The sources used in this article were studies conducted or quoted by MailChimp, HubSpot, Experian, Coschedule and Customer.io.

Three Opt-In Incentives to Grow Your Email List

incentives to grow email list

Email marketing has been seeing an incredible growth in the past few years, and it seems like all companies really want in 2017 is to grow their email list. Every website we’re visiting nowadays tries to grab our attention and get us to sign up to their newsletters. But think about it: how many times have you subscribed to an email through a signup form that was quietly waiting for you on the sidebar, without any incentive to entice you? We all react to an effective stimulus, and getting people to sign up to your newsletter follows the same pattern. Today we’re going to give you a few ideas of incentives that you can use to grow your email list and leverage your marketing outcomes in 2018!

First, let’s take a look at what an incentive should do:

♦ offer a solution to a problem

♦ be easy to access

♦ take little time and effort for you to create

♦ be presented in the clearest way possible


What magnets could you use to get your audience to subscribe?

A useful cheat sheet

No matter the field you’re an expert in, you can write down some of the best pieces of advice you’ve gathered along the years and develop these ideas into a cheat sheet. For example, if you are a blogger with many followers, you can write an article entitled “My ten rules for success in blogging and social media.” If you are a stylist, you can suggest “Five tips for nailing the perfect outfit,” and if you’re a home decorator, just think of all the great ideas you could come up with! Your potential subscribers will want to get access to your knowledge and are most likely going to react to your offer.

Just remember: a document like that shouldn’t take you more than two or three hours to create. Don’t spend a week trying to put together the perfect incentive. Keep it simple and put it out there as soon as it’s ready!

An exciting audio recording or webinar

You might say this will take you too much time, but studies are showing they also bring in higher conversion rates! Imagine you are someone interested in growing your website traffic. Wouldn’t you subscribe to an email so you can get access to a webinar that shows you how to do that? You don’t need the best camera and microphone to create an audio-video set of tips and tricks for your audience. Focus on the quality of the content, because that’s what is eventually going to bring you more subscribers.

An irresistible discount

Whether you sell clothes, cosmetics, matresses, books or any kind of service, you can always attract your audience with an irresistible discount. Make this the magnet of your signup form, because even though you’re offering a cheaper product now, in the long run, your generosity will actually increase your ROI. Think about this as an investment in your future relationship with your customers. Once you get them to sign up, you will be able to contact them about your next promotions, and that’s really valuable.

A great incentive will definitely increase your subscription rates, but pay attention to your email list: bigger is not always better. You may gather 5,000 new email accounts in your database, but are you sure they are all accurate and current? Taking the time to validate your email list is always worth the effort. Use a reliable tool to get rid of the bad email accounts, avoid bouncing emails and improve your conversions. You can try out ZeroBounce for free: if you register here, you get 100 credits to test the system and get an idea about how it works.

What incentives are you using right now to grow your email list?

How Often Should You Send Newsletters

how many newsletter you should send

Did you know that 69 percent of subscribers hit the “Unsubscribe” button because they receive too many emails? Nonetheless, 15 percent of users say they wouldn’t mind getting a marketing email every single day! As you can see, it’s pretty hard to nail the right email frequency for your business. It might take more than reading a few studies, but they sure do a good job at shedding some light on the matter. Let’s get some more insight that we can then use in fine-tuning our marketing style.

According to the DMA (Data & Marketing Association), 35 percent of marketers send two or three emails a month. Almost 10 percent of them choose to send a higher amount – six to eight emails a month, and 19 percent touch base with their audience only once a month.  Now, what’s the right amount of emails your business should send?

It depends a lot on what field you’re in. If you’re selling bride gowns, you may intensify your campaigns right before summer, when more weddings take place. If you’re offering cashmere sweaters, winter is your happy time. But, if you have a blog or an online magazine, you may keep a steady rhythm of one email a week, in which you can tell your readers what’s new.

That’s the biggest piece of the puzzle. Now let’s take a closer look at the smaller ones:

♦ Ask your customers for help in determining what the perfect pace is. Keep in mind that your newsletter should be about them, not you. Sure, you need to promote your business, but always strive to offer them something extraordinary, because this will have a tremendously positive impact in the long run (does a higher ROI sound good?). So let your subscribers choose how many emails they’d like to receive. You can add this option to your signup form, or you can start a poll.

♦Carefully study your figures: the opening and click-through rates, and how many people subscribe and unsubscribe. Try segmenting your lists according to your customers’ shopping history and demographics (a great email validator can offer you valuable demographic information). You can use this data as a guide in timing your campaigns. Keep testing and you will eventually learn your audience’s taste and be able to satisfy it.


91 percent of subscribers don’t have anything against marketing emails, as long as they opted in to receive them. If not, more than half of them admitted they will mark unsolicited  – and, sometimes, solicited emails, too! – as “Spam.” Click here to learn about the best tool you can use to protect yourself from being marked as a spammer.


We’ve already seen that “too many emails” is the main reason people unsubscribe from newsletters. But what about when a company doesn’t send enough of them? Here’s what can happen:

♦ Just as you’re a busy individual, other people are, too. They have a lot on their mind, so it’s very possible that they simply forget about you. If you send then one email every month or every two months, they will have to get reacquainted with you and your products every time. It’s almost like starting from zero in terms of customer perception and connection.

♦ Because many will forget who you are, or that they ever subscribed to your newsletter, they will hit that awful “Spam” button and affect your online reputation.

♦ Email addresses can change in time and after each campaign, your reports will point out those hard bounces you’re trying so much to avoid. Talking about your list: there is great value in having it cleaned by a professional tool. A good email list hygiene will help you avoid bounces, email complainers and spam traps, and will also save you good amounts of money.

How often do you send out newsletters? We’d love to hear what has worked best for you so far!

Three Emails We Would Delete Right Away

donts in email marketing

Let’s say you run a great company, customers love your products and they subscribed to your newsletter to stay updated about your latest. Your email list is growing day by day, and you have all the chances of converting your audience into faithful, long term clients. How do you make the most of those chances? We gave you a few tips here, and today we’re going to go into some of the biggest don’t’s of email marketing. Stay with us and learn what emails we would delete right away!

Overly promotional content

We understand: you’ve worked hard to grow your email list and now you’re looking forward to reaping the benefits. You are probably so excited about your products that you want to let everyone know how fantastic they are. We bet they are, but be careful in your marketing endeavors. Overly promotional content can actually drive your audience away. If you have, let’s say, six new items that you wish to promote, don’t include them all in one email. Too many call-to-actions will get people feeling confused and overwhelmed with advertising. Plan your newsletters to contain only two of your new products at a time. This will also give you the opportunity to highlight their qualities much better and help them stand out.

Emails that don’t offer relevant content or a really nice perk

Every time you create a new email, focus on the main idea it should revolve around. Do you have a useful piece of information to share? Write it down and send it out, people will appreciate it. Are you currently offering any discounts or maybe a course, spreadsheet or webinar? Then you have the best reason to send a newsletter. Otherwise, just wait and plan. No one wants an email in their inbox that has no value and doesn’t communicate anything important.

The 100th email in a month

No matter how good your content is, no matter how many discounts you offer or how much your subscribers admire you, they simply don’t want to hear from you that often. Sure, we exaggerated a little when we said “the 100th,” but you get the point: don’t swamp them with emails! They will open them once, twice, three times… But the fourth time, they are going to know what they contain, and you might end up in their “Trash” folder and potentially marked as “Spam.” Here is a great tool that can tell you which email addresses have a history of doing that.

Conclusion: keep a decent rhythm in order to achieve the best outcome, that is, to avoid unsubscribers, grow your list and increase your open rates.

These are all emails we would delete without regret. Assuming that we’d get them in the first place! A company that doesn’t keep up with their email list hygiene can’t count on good deliverability. Many emails end up either bouncing or being marked as “Spam.” That’s why email validation is such a key element of your marketing plan. Find a reliable email verifier and let it do the job! It will clean up your email list and ensure that all the contacts you have are accurate and receiving those newsletters you work so hard on.


If you choose ZeroBounce and register today, you get 100 free credits to test out our system and see if it’s a good fit for your needs!

Email Marketing: Statistics That Will Help Your Business Grow

email marketing statistics

Email marketing has seen an incredible growth throughout the last couple of years, and 2018 is expected to bring improvements in marketers’ styles and practices. The competition is fierce, and what makes a difference when you’re trying to grab your customers’ attention is knowing the ins and outs of this fascinating field. Just like any other aspect of life, in marketing, information is power.  Today we are bringing you exactly that: updated statistics and trends regarding email marketing, so you can customize your own techniques and maximize your outcome.


About 80 percent of business owners say that email marketing is their greatest driver of consumer retention. Social media comes second, with 44 percent. Also, 59 percent of B2B marketers say email generates most of their sales. Want to make sure you’re getting the most out of your email list? Click here!

49 percent of businesses use some form of email automation

♦  for every dollar a marketer spends for email marketing, they get back $44 in ROI

♦  how often should you be sending newsletters? 61 percent of consumers enjoy receiving them weekly, while 38 percent would like to get a new email more often than that

♦  men and women are equally likely to convert from an email opened on a desktop. There’s a difference between sexes, though: chances are greater that a woman will convert on a tablet, while a man will more likely convert on a phone

♦  this may come as a surprise: 73 percent of millennials indicate email as their preferred form of business communication

♦  21 percent of consumers check their email before breakfast.

♦  who would have thought: plain-text emails get higher open rates

pet and animal services have the highest email open rate

♦  segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns

♦  the use of different emojis in marketing emails saw a 775% increase from 2015 to 2016

♦  GIFs are also seeing high growth: they rose from 5.4% in 2015 to 10.3% in 2016

♦  using the word “video” in an email subject line increases open rates by 19% and click-through rates by 65%

Keep this in mind if you’re looking to improve your marketing campaigns: welcome emails are highly efficient. Studies show that they bring in 320 percent more revenue than other promotional emails. So don’t waste any second: if you haven’t already, set up a welcome email dedicated to your new subscribers.

Before you put all this data to good use, make the effort to validate your email list. It’s your best weapon against inaccurate email addresses or accounts that have a history of marking emails as spam and affecting your online reputation. ZeroBounce helps you improve your delivery rates and ensure you can start campaigning to your audience.

More stats:

Open rate for email sent in North America: 34.1 percent

Mobile click-to-open for U.S. marketing email: 13.7 percent

Desktop click-to-open for U.S. marketing email: 18 percent

Average open for political emails: 22.8 percent

Length of subject line for highest read rate: 61 to 70 characters

Top day for email volume: Cyber Monday

Company that sends the most email per user: Groupon

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Sources used for this article: wordstream.com, Campaign Monitor, eMarketer, entrepreneur.com, admail.net, blog.hubspot.com