Email is still the king of digital communication channels. A recent report indicated that the total number of business and consumer emails sent and received per day will reach 319.6 billion by the end of 2021. However, undeliverable or bounced emails can harm your reputation and cost you money. Cleaning your list is the best way to reduce or eliminate bounced emails, but there are other benefits to email validation.
The major benefits of email validation
Lower mailing costs
You get more return for your money when your emails go to valid inboxes. Even if you do emailing in-house, you save time and money. That’s because improved deliverability means less effort and manpower to maintain mailing lists and databases.
Most marketing experts agree that bounce rates shouldn’t be more than 2%. High bounce rates can lead to the blocking of your emails by internet service providers (ISPs). Or, they mean immediate assignment of your emails to spam folders.
One of the biggest email validation benefits is that it protects against bounces and helps you avoid spam traps. Also, you avoid people who routinely mark your messages as spam, and invalid email addresses.
Don’t waste time and money emailing bad leads. Invalid emails will never convert. Validating emails ensures that you are contacting interested parties. Higher open rates translate to more sales, higher brand exposure, and your conversion rates will increase.
More accurate statistics
Invalid and bounced emails skew your campaign statistics. They make it difficult to assess the true effectiveness of your efforts. A good email verifier cleans your mailing lists and provides reporting to give you a better overall view of your customer data for making your marketing decisions.
Ability to personalize
Successful marketing is all about the customer experience. An email validation service provides data, such as names and addresses, that you need to engage your audience as individuals.
The customer’s emotional connection to your company can make the difference between your company’s success and failure.
A recent survey found that 71% of respondents were more likely to make a purchase if emails were tailored to their likes and preferences. So, the more data you have, the more personal you can make your emails.
It’s much easier to have a process in place to head off delivery issues before you are blocked from sending email. Email validation and email list cleaning can help prevent deliverability issues before they even begin.
How to validate your email list
Despite the obvious benefits, many organizations don’t take advantage of email validation services. Over half the organizations in an Experian study felt they had a high email bounce rate.
Since you’re on this page, you probably don’t want to be one of them. So, let’s see what are the two ways in which you can start cleaning your list.
Bulk email validation
No matter the size of your list, you want to start by making sure the contacts you’ve already gathered are all valid and active. Once you’ve found an email validation system you like, upload your email database onto the platform and let the system prune it. How long it takes depends on how many email addresses you have. For a list of up to 100,000 people, you shouldn’t wait more than an hour.
Then, download your results, see which email addresses were bad, and resume your email marketing, sending only to the good leads in your list.
Real-time email validation
Now, your email list is clean and you’re already seeing your metrics increase. As your sender reputation improves, open and click-through rates will continue to rise and give you a better chance to convert.
Nonetheless, your list is continuously changing, meaning that its quality won’t stay the same. Some addresses will go bad and, also, you may gather new ones that aren’t safe to email. Fortunately, you can prevent that by using an email validation API and check every new email address in real time.
So, talk to the company your chose and ask for your API key; this piece of code is easy to install on your platform. As soon as it’s active, the API will verify your subscribers instantly and reject poor-quality emails.
Want to clean your email list today?
Then you’re in the right place! ZeroBounce is more than an email cleaner, it’s a platform where you’ll find all the tools you need to improve your list and email deliverability.
The features we provide will give you confidence that the emails you send will reach actual customers and prospects. They won’t wind up in spam folders or bounced, but hit the inbox, which is any email marketer’s target.
First, start by running your database through our email verifier. Then, consider using our API to check all new subscriptions in real time. If you need help, our team is here to guide you 24/7, 365 days a year.
You’ll notice the benefits of email validation right away, but with ZeroBounce, you can do even more to boost your email marketing. For instance, you could use our A.I. email scoring system to further investigate the quality of your leads. Moreover, you could take advantage of our email deliverability tools to see if your emails are in perfect shape before you hit Send.
Go ahead and create an account and verify your first 100 addresses for free. We’ll replenish your account with 100 new credits, every month.
This article was updated in May 2020.