Email Validation: Why It Matters

Written by: Corina Leslie

November 3, 2017

Why does email validation matter? We’ll do our best to explain how it impacts your email marketing campaigns.

You have an impressive list of email addresses. You’ve gathered them from a variety of sources: some of them come from trade show sign-ups, others from prior customers. Perhaps some have been brought to the table from new business partners or marketing professionals. Maybe your outbound marketing team has scoured the internet for contacts, and provided you with a list.

At the end of the day, you’ve got a list of contacts that you’re ready to reach out to. You’ve signed up for an email marketing platform, and you’re ready to send out your first email. That’s when you find out that there’s just one problem: your email list hasn’t been validated.

Email validation might seem like a tedious, costly, unnecessary step. After all, you’ve got all of these email addresses–why not just send out an email and see what happens?

Stop right there. Believe us: email validation is one of the single most important things you can do for our outbound marketing efforts. If you’re wondering what email validation is and why it’s important, don’t worry: we’ll answer those questions here. Read on to learn more.

What is email validation?

Email validation is the process of verifying that each user on your email list is, in fact, an actual person. In other words, it involves checking each individual email address on your list to determine whether or not that address exists.

If you send an email to a long list of email addresses, and a large portion of them bounce, you’ll potentially receive a bounce code in return for each email sent to an invalid address. Unfortunately, a large number of bounces can result in being blacklisted, which can stop your email marketing campaign dead in its tracks.

What are the benefits of a clean list?

First and foremost, validating your list allows you to avoid being blacklisted. This is essential for the long-term viability of any email campaign.

Just as importantly, though, validating a list can save you quite a bit of money in the long run. After all, most email marketing platforms have a fee schedule that’s based upon the number of users on your list. If half the users on your email list are invalid addresses, you’ll be wasting a significant amount of money marketing to people that don’t exist.

Think your list is perfect? Are you certain that you don’t have any need of validation, because your list is already in great shape? Think again. According to HubSpot, every email marketing database “degrades” by an average of 22.5% per year, regardless of industry. No matter how healthy your list is now, or how great it was when you created it, it’s likely in need of cleaning. And just think: if your list is particularly large, keeping the list running on a top-tier email marketing platform with 22.5% of it (or more) undeliverable is an enormous waste of money.

Email validation options

Are you ready to save time, money, and energy by validating your email list? If you shop around a bit, you’ll find that prices vary widely. And, naturally, so does customer satisfaction. What you need is a solid combination of affordability and quality. In a word, you need ZeroBounce.

With pricing tiers designed to fit your needs, ZeroBounce is an industry leader in affordable email validation. Just take a look at our excellent reviews: our customers love us, and you will, too.

Ready to get started with ZeroBounce? Take a look at our pricing options, or click here to get started.