Email Validation: Why It Matters

Written by: Corina Leslie

November 3, 2017

Why does email validation matter? With email growing as a marketing channel, you hear a lot of talk about email list quality. Businesses have understood that gaining subscribers at all costs is not a beneficial long-term strategy. So, they’ve started focusing more on gaining valuable email data — meaning valid email addresses that belong to real people.

But let’s see how email validation impacts your email marketing campaigns, and why it’s essential that you find a service you can count on.

bulk email validation

Email validation: so you can make sure you communicate with real people

You have an impressive list of email addresses.

You’ve gathered them from a variety of sources: some of them come from trade show sign-ups, others from prior customers.

Perhaps some have been brought to the table from new business partners or marketing professionals. Maybe your outbound marketing team has scoured the internet for contacts, and provided you with a list.

At the end of the day, you’ve got a list of contacts that you’re ready to reach out to. You’ve signed up for an email marketing platform, and you’re ready to send out your first email. That’s when you find out that there’s just one problem: your email list hasn’t been validated.

Email validation might seem like a tedious, costly, unnecessary step. After all, you’ve got all of these email addresses — why not just send out an email and see what happens?

Stop right there.

Believe us: email validation is one of the single most important things you can do for our outbound marketing efforts.

email marketing tools

What is email validation?

Email validation is the process of verifying that each user on your email list is, in fact, an actual person. In other words, it involves checking each individual email address on your list to determine whether or not that address exists.

If you send an email to a long list of email addresses, and a large portion of them bounce, you’ll potentially receive a bounce code in return for each email sent to an invalid address.

Unfortunately, a large number of bounces can result in being blacklisted, which can stop your email marketing campaign dead in its tracks.

How exactly does that work?

Bad data — such as invalid and abuse emails, spam traps, catch-all and temporary addresses — affect your email sender reputation.

For Internet Service Providers, your sender reputation is essential. It helps them get a clear picture of how you conduct email marketing and whether you follow best practices.

Just as your overall reputation in life, your email sender reputation is sensitive. One little rumor about you, and your colleagues start seeing you differently. Similarly, in email marketing, a few bounces and spam complaints are enough to scar your reputation.

email campaigns

What are the benefits of a clean list?

First and foremost, validating your list allows you to communicate efficiently. This is essential for the long-term viability of any email campaign.

By removing bad data from your list, an email validation service also removes the risk of poor-quality email addresses tainting your reputation. In turn, when you maintain a good reputation (or sender score), your email deliverability will be better.

Just as importantly, though, validating a list can save you quite a bit of money in the long run. After all, most email marketing platforms have a fee schedule that’s based upon the number of users on your list. If half the users on your email list are invalid addresses, you’ll be wasting a significant amount of money marketing to people that don’t exist.

Think your list is perfect?

Are you certain that you don’t have any need of email validation, because your list is already in great shape?

Think again.

According to HubSpot, every email marketing database “degrades” by an average of 22.5% per year, regardless of industry. No matter how healthy your list is now, or how great it was when you created it, it’s likely in need of email validation.

And just think: if your list is particularly large, keeping the list running on a top-tier email marketing platform with 22.5% of it (or more) undeliverable is an enormous waste of money.

sender reputation

Email validation options

Are you ready to save time, money, and energy by validating your email list?

If you shop around a bit, you’ll find that prices vary widely. Naturally, so does customer satisfaction. What you need is a solid combination of affordability and quality. In a word, you need ZeroBounce.

What makes this email validation service stand out?
  • it removes email addresses that will bounce.
  • also, it weeds out abuse emails, which belong to people who are likely to label your campaign as spam.
  • it isolates catch-all emails, allowing you to further validate them by using ZeroBounce’s email scoring system.
  • spam traps are notoriously difficult to validate, but ZeroBounce will remove many of them.
  • role-based and disposable emails add no value to your list, and the system helps you get rid of them.
  • ZeroBounce has a super-fast email validation API that checks every email address in real time. You can easily install the API on your forms.
  • your data is safe: ZeroBounce uses a military-grade data protection system.

With pricing tiers designed to fit your needs, ZeroBounce is an industry leader in affordable email validation. Just take a look at our excellent reviews: our customers love us, and you will, too.

Ready to get started with ZeroBounce? Take a look at our pricing options, or click here to get started.