About half of the emails a person receives every day are marketing newsletters, and the open rates are around 30 percent, while the average click-through rates are only 3.2 percent in all industries. These statistics may seem harsh, but they are accurate, and have been gathered by The Radicati Group, a technology market research firm. So how do you stand out in the crowded world of online marketing? How do you create a newsletter that will deliver results? Here are a few golden rules that will help you reach a bigger audience, strengthen your connection with your customers and grow a long-term relationship with them.
Provide fantastic content
This is rule number one, whether you run a blog or a company that sells construction materials. “Content is king” is the most common thing you hear among creative people, and there’s a reason for that. It’s been tested and proven a long time ago and remains the key to any successful project, from a post on social media to a marketing newsletter which can really change the way you do business.
So do your best: create original, quality content that people can get something out of. Come up with solutions to problems you think your readers might have – they’ll love you for that and this will improve your open and click-through rates, and your ROI. Don’t just spam them with offers and expect them to buy your products right away. It takes effort and time to build trust, but these are the two best things you’ll ever invest in your business. Be generous. Give more than you receive, because eventually you’ll receive more than you expected.
Talk to your readers and encourage them to respond
New media was a huge game changer in that it completely altered the way we talk to each other. A newspaper or magazine used to publish their articles and never really knew who read them and what those readers thought about them. A company used to send out a promotional message without knowing exactly how people felt about it. Things are so different in 2017. Within minutes, you can see how good of a job you’ve done in writing an article or in creating a marketing campaign. One-way communication is dead. The tools people use nowadays to give us feedback about our work are very valuable. Don’t hesitate to use them. Ask your customers what their opinion is about a certain topic that you cover in your newsletter. Invite them to engage with you. Allow them to become participants in a meaningful virtual conversation, instead of treating them as spectators of your promotional “show.”
Make sure your grammar is impeccable and your graphics are eye-candy
There’s nothing that says more about you than the way you write your copy. Bad grammar and sloppy graphics can make a tremendously negative impact on your reputation. If you feel like you can’t do it yourself, hire a professional to make sure your newsletter meets all the quality requirements that contribute to your positive image. Superb writing and graphics that make you want to stop and look. And click.
But the most important thing of all…
…is making sure your message actually reaches the people you want to communicate with. The tricks listed above will deliver great results, but first you want to know that your message arrives safely in the right places, that is, to the right email addresses. This is where ZeroBounce steps in to give you a hand.
If content is king in new media, ZeroBounce is king when it comes to email validation services. Let’s say you’ve worked hard to create a stellar marketing campaign. You’re excited to share it with your audience, so you send it out, but where does it really go? Are you sure all the email accounts you gathered are valid? What if some of them are not, and what if some recipients will mark your email as spam and affect your online reputation? Well, ZeroBounce can tell you all this in a matter of minutes and thus keep you on the right path in your business communication. It’s a system designed to “clean up” your email list and ensure deliverability. It eliminates invalid email addresses and prevents your emails from bouncing. ZeroBounce can also detect an email address that has a history of marking newsletters as spam, and will advise you to stay away from it. More than that, unlike any other service of this kind, it helps you know your customers, by determining the first and last name of the email account owner, their location and age of the email address, and append all that to your list. This information is important and will come in very handy when targeting your campaigns according to demographics.
Think of ZeroBounce as a precious helper who’s there to do good for you and your business, to protect it from bad associations and maintain its online identity immaculately. It’s easy to use, you can sign up for free and you get 100 credits (100 email validations), so you can test out the system before you decide to purchase it.