SANTA BARBARA, Calif., Nov. 7, 2017 /PRNewswire — ZeroBounce, a rapidly growing email validation tool, increases deliverability rates for Fortune 500 brands that utilize newsletter campaigns.
Research shows 95 percent of people who sign up for a newsletter from a well-known brand consider the emails they receive useful and relevant. Therefore, they are are more likely to read and make purchase decisions based on the messages they receive.
How an email validation tool helps leverage email campaigns
ZeroBounce’s proprietary validation software helps major household brands increase engagement of their current and potential customers. In the past month, ZeroBounce enhanced its email validation tool to help brands be more effective with their newsletter campaigns.
Email newsletters have a $44 return per $1 marketing spend, the highest of any media channel. ZeroBounce ensures all marketing dollars are leveraged to the fullest potential by making sure companies reach their customers.
ZeroBounce provides the following services to ensure a deliverability rate of 98 percent or higher:
- Email bounce detection
- Email abuse and spam trap detection
- Temporary, role-based and catch-all email detection
- Email data append
Over the past month, ZeroBounce improved its tools with email newsletters in mind by:
- Upgrading the spam trap detection
- Boosting processing speed by 300 percent
- Creating an API to retrieve available credits
Segment your list for better results
Segmented email campaigns that target a specific audience (such as newsletter subscribers categorized by the product[s] of interest) have 14.64 percent more opens and 59.99 percent more clicks than non-segmented campaigns.
Imagine using a tool that not only segments a subscriber list, but also cleans that same list by removing invalid, incomplete and inactive email addresses. All these addresses could be hurting your campaign’s performance metrics.
ZeroBounce’s validation tools do exactly this with its data append tool. It can even provide missing information, such as first and last name, location, gender, city and state in some cases.
Think of all the opens and clicks your email newsletter campaigns will receive once you can strategically target subscribers. You will be able to craft newsletters carefully and eliminate dreaded bounce rates.
If you would like more information about ZeroBounce, click here or email us at office[at]zerobounce.net.