We’ve talked about the best practices for email marketing, we listed our tips for writing a stellar newsletter, and we covered the benefits of email validation. But we haven’t gone into detail about WHY you need to have a newsletter in the first place. Is it because it will help your business? Certainly, but how? Is it going to increase your sales? Help you build trust with your customers? Drive traffic to your website? We’re here to answer these questions today and to explain a bit more about why sending out newsletters should be a core part of your marketing strategy.
It’s the preferred way of communication between customers and their favorite brands
You would think nowadays, all conversations happen in social media and most sales take place there. That’s not quite right. Actually, the number of people who use at least one social media platform is three times lower than the number of people who own an email account. According to marketing strategist Kim Garst, about 9 out of 10 people go online to check their email rather than visit social media sites. Contrary to the popular belief, the email inbox is the place people check out the most on the Internet, and that says everything about the power of email marketing.
It’s the only place where you actually own your audience
You’re probably very happy about the number of followers you’ve managed to gather on your social media channels, and you should be. Facebook, Instagram, Twitter or LinkedIn are all really powerful tools. They remain essential to growing a profitable business and we couldn’t imagine a world without them. But don’t forget: you’re a simple guest on these platforms and, whether you like it or not, you don’t have much of a choice than to settle for what they offer.
Facebook has already changed its algorithm so much and, as you know, it’s becoming harder and harder to reach your audience. Twitter and Pinterest are both pushing you to pay for advertisements, while Instagram follows the same trend. So, you either play this game, or you’re going to reach an increasingly smaller number of potential customers. With your newsletter, though, you’re in complete control. It’s yours, and your success mainly depends on delivering fantastic content to your audience. Want to ensure your deliverability rates? Click here!
People are more likely to buy your products
It’s a proven fact: people are more likely to purchase your products after reading a well-crafted newsletter than after seeing a post about it on social media. The fact that they subscribed to your email in the first place means that they like your brand and are interested in the things you sell. Statistics show that, eventually, some of them are going to buy your products. Do your best to highlight them in your newsletter, to explain the benefits they offer and then end your pitch with a call to action.
It’s a great way to keep in touch and connect with your followers
Facebook or Instagram are great platforms to engage with your community several times a day. But, as mentioned, not everyone who liked and followed your page is going to see that important announcement you want to make. On the other hand, with a newsletter – especially if you have a healthy, clean, validated email list – your chances of delivering the message are way higher. Plus, it’s one of the best ways to boost your social media following and to drive traffic to your website. Always study your campaign reports, see what type of ads people clicked on the most, and give them more of that.
It improves your image and grows your authority
Publishing a newsletter can also improve your image tremendously and help you grow and be seen as an authority in your field. As long as you offer people valuable and relevant content, you will soon gain their respect as an expert worth listening to. This will become part of your brand and will reflect in positive outcomes in your sales.
Ready to start your own newsletter? First, make sure you’re using the best email validation system to clean up your list and remove all the obstacles that would stop you from achieving your goals. Choose ZeroBounce as your reliable verification tool and register today for 100 free credits!