We’ve talked about the best practices for email marketing, we listed our tips for writing a stellar newsletter, and we covered the benefits of email validation. But we haven’t gone into detail about why you need to have an email newsletter in the first place.
Is it because it will help your business? Certainly, but how? Is it going to increase your sales? Help you build trust with your customers? Drive traffic to your website?
We’re here to answer these questions today and to explain why sending out an email newsletter should be a core part of your marketing strategy.
An email newsletter is the preferred way of communication between customers and their favorite brands
You would think nowadays, all conversations happen in social media and most sales take place there. That’s not quite right. In fact, the number of people who use at least one social media platform is three times lower than the number of people who own an email account.
According to marketing strategist Kim Garst, about 9 out of 10 people go online to check their email rather than visit social media sites.
Contrary to the popular belief, the email inbox is the place people check out the most on the Internet. That says everything about the power of email marketing.
It’s the only place where you actually own your audience
You’re probably very happy about the number of followers you’ve managed to gather on your social media channels, and you should be. Facebook, Instagram, Twitter or LinkedIn are all powerful tools. They remain essential to growing a profitable business and we couldn’t imagine a world without them.
But don’t forget: you’re a simple guest on these platforms. Whether you like it or not, you don’t have much of a choice than to settle for what they offer.
Facebook has already changed its algorithm so much. As you know, it’s becoming harder and harder to reach your audience. Twitter and Pinterest are both pushing you to pay for advertisements, while Instagram follows the same trend. So, you either play this game, or you’re going to reach an smaller number of potential customers.
With your email newsletter, though, you’re in complete control. It’s yours, and your success mainly depends on delivering fantastic content to your audience.
Want to ensure your deliverability rates? Learn how ZeroBounce can help you get your newsletter to people’s inboxes.
People are more likely to buy your products
Why? Because email is the most personal way of communication out there. When someone allows you into their inbox, they like you and they’re interested in what you have to say — and sell.
However, remember that your email newsletter should be a source of educational and entertaining content, not a sales pitch. Its purpose is to help you increase your brand awareness and establish a connection with your subscribers. Respect that and focus on crafting emails that delight your audience every time.
Newsletters are a great way to keep in touch and connect with your followers
Facebook or Instagram are great platforms to engage with your community several times a day. But, as mentioned, not everyone who liked and followed your page is going to see that important news you want to share.
On the other hand, with an email newsletter — if you have a clean, validated email list — your chances of delivering the message are way higher. Plus, it’s one of the best ways to boost your social media following and to drive traffic to your website.
Always study your campaign reports, see what people clicked on the most, and give them more of that.
It improves your image and grows your authority
Publishing an email newsletter can also improve your image tremendously. It helps you grow and be seen as an authority in your field.
As long as you offer people valuable and relevant content, you will soon gain their respect as an expert worth listening to. This will become part of your brand and will reflect in positive outcomes in your sales.
Ready to start your own email newsletter?
First, make sure you’re using the best email validation system to clean up your list and remove all the obstacles that would stop you from achieving your goals.
This article was updated in September 2019.