Email marketing has seen an incredible growth throughout the last couple of years, and 2018 is expected to bring improvements in marketers’ styles and practices. The competition is fierce, and what makes a difference when you’re trying to grab your customers’ attention is knowing the ins and outs of this fascinating field. Just like any other aspect of life, in marketing, information is power. Today we are bringing you exactly that: updated statistics and trends regarding email marketing, so you can customize your own techniques and maximize your outcome.
About 80 percent of business owners say that email marketing is their greatest driver of consumer retention. Social media comes second, with 44 percent. Also, 59 percent of B2B marketers say email generates most of their sales. Want to make sure you’re getting the most out of your email list? Click here!
♦ 49 percent of businesses use some form of email automation
♦ for every dollar a marketer spends for email marketing, they get back $44 in ROI
♦ how often should you be sending newsletters? 61 percent of consumers enjoy receiving them weekly, while 38 percent would like to get a new email more often than that
♦ men and women are equally likely to convert from an email opened on a desktop. There’s a difference between sexes, though: chances are greater that a woman will convert on a tablet, while a man will more likely convert on a phone
♦ this may come as a surprise: 73 percent of millennials indicate email as their preferred form of business communication
♦ 21 percent of consumers check their email before breakfast.
♦ who would have thought: plain-text emails get higher open rates
♦ pet and animal services have the highest email open rate
♦ segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns
♦ the use of different emojis in marketing emails saw a 775% increase from 2015 to 2016
♦ GIFs are also seeing high growth: they rose from 5.4% in 2015 to 10.3% in 2016
♦ using the word “video” in an email subject line increases open rates by 19% and click-through rates by 65%
Keep this in mind if you’re looking to improve your marketing campaigns: welcome emails are highly efficient. Studies show that they bring in 320 percent more revenue than other promotional emails. So don’t waste any second: if you haven’t already, set up a welcome email dedicated to your new subscribers.
Before you put all this data to good use, make the effort to validate your email list. It’s your best weapon against inaccurate email addresses or accounts that have a history of marking emails as spam and affecting your online reputation. ZeroBounce helps you improve your delivery rates and ensure you can start campaigning to your audience.
Open rate for email sent in North America: 34.1 percent
Mobile click-to-open for U.S. marketing email: 13.7 percent
Desktop click-to-open for U.S. marketing email: 18 percent
Average open for political emails: 22.8 percent
Length of subject line for highest read rate: 61 to 70 characters
Top day for email volume: Cyber Monday
Company that sends the most email per user: Groupon