Let’s say you run a great company, customers love your products and they subscribed to your emails. Your list is growing day by day, and you have all the chances of converting your audience into faithful, long-term subscribers. How do you make the most of those chances? We gave you a few tips here, and today we’re going to go into some of the biggest don’t’s of email marketing.
Stay with us and learn what emails we would delete right away!
Overly promotional content
We understand: you’ve worked hard to grow your email list and now you’re looking forward to reaping the benefits. You have all the reasons to be enthusiastic. However, be careful in your marketing endeavors.
Overly promotional content can drive your audience away. No one is looking forward to receiving one sales pitch after another. So, follow the Pareto principle: let 80% of your content be educational and entertaining, and you can make the rest about your business.
Also, avoid including too many calls-to-action in your emails. It’s confusing, and your landing pages will end up getting ignored.
Be laser-focused on what you’re planning to promote. This will give you the opportunity to highlight your new product or service and help it stand out.
Emails that don’t offer relevant content or a nice perk
Every time you write a new email, think about the ways in which it will help your subscribers.
Do you have a useful piece of information to share? Write it down and send it out, people will appreciate it.
Are you offering any discounts or maybe a course, spreadsheet or webinar? Then you have a great reason to send an email!
Is there a story you want to tell because you believe it will help people overcome an obstacle or at least make them smile? Go for it!
Otherwise, wait and plan. No one wants an email in their inbox that doesn’t communicate anything substantial.
The 100th email in a month
Have you ever joined a list only to find yourself suffocated by an avalanche of emails? What did you do? Several statistics show that getting too many messages is the number one reason people unsubscribe.
Some marketers believe the more they email, the higher their chances are to convert. But no matter how good your content is or how much your subscribers admire you, they simply don’t want to hear from you that often.
They’ll open your emails once, twice, three times… By the fourth time, people will know what to expect. Next thing you know, you get a Spam complaint and you’re in the “Trash” folder.
Hire a reliable email verifier to clean your list
These are all emails we would delete without regret. Assuming that we’d get them in the first place!
A company that doesn’t keep up with its email list hygiene can’t count on good deliverability. Many emails end up either bouncing or being marked as “Spam.” That’s why email validation is such a key element of your marketing plan.
Find a reliable email verifier and let it do the job! It will clean up your list and ensure your subscribers are receiving your awesome emails.