We’re headed towards the end of this year, so we’re already looking at 2018 and the exciting things it will bring in terms of digital marketing. While 2017 was definitely the year of email marketing, experts say next year will be all about refining our strategies and improving other aspects of our brands’ communication. Let’s take a closer look at the top 3 marketing tips you can use in 2018!
Email: the heart and soul of marketing
No wonder why email marketing became such an essential part of every brand that wants to grow: it has a revenue of $44 for every $1 spent! Apart from that, its benefits in the long run are priceless. Your faithful subscribers actually make up the only audience you really own, unlike the people who like your Facebook page or follow your Twitter and Instagram accounts. So, if you haven’t started a newsletter yet, please start one today and thank us later. If you’ve already convinced your customers to sign up for your emails, make sure you land them in their inboxes: verify your email list and get rid of the bad accounts that stand in your way. Once you know your database is clean, concentrate on creating the very best content! Which brings us to the next idea…
Great copy: ensures you stand out
The average person who works in a company receives 122 emails a day. Many of them are newsletters, and for various reasons, a big chunk of them either end up in the “Trash” folder, or never get clicked on because they land in the other dreadful folder: “Spam.”
Want to learn how you can avoid the “Spam” folder? Click here!
How do you stay away from those places that can make such a negative impact on your online reputation? First, use an email list verifier that can also advise you which addresses in your list you should stay away from. Second, invest time and effort in creating a magnificent newsletter people want to click on! Eye-catching graphics and irresistible offers go a long way, but the core of your email is your copy. Be creative and test until you find the style of communication that suits you the most. That will become the voice of your brand and will help you stand out from the crowd.
Social Media: don’t underestimate the power of direct communication
We’ve talked before about how much social media has changed the way we communicate. Today we just want to remind you how important it is to develop a true voice on the platforms you’re active. If you’ve already found the right tone for your emails, try to expand that tone on your social media and adapt it according to each channel’s character. While Facebook is more conversational, Instagram is really casual and values visual content. Twitter is a little more serious, and LinkedIn is very professional, so you can’t communicate there like you do on Facebook. They all have one thing in common, though: behind every single account, on every single social media platform, there is an actual human being. And human beings tend to react more actively to human emotions. Keep that in mind when you craft your next campaign.