The power of social media is undeniable, but nothing drives more customer conversions than email marketing. That’s why businesses of all sizes are striving to gather as many subscribers as they can, and judging by how important newsletters have become, next year will be more about companies increasing their subscription rates rather than their social media following. That doesn’t mean you can’t use the audience you’ve worked so hard to grow on your social networks to improve your sales and leverage your subscription rates. In fact, today we’re going to give you a few ideas on how to do exactly that. Read on to learn more!
Create a landing page for your signup form
You probably have several signup forms on your website, if you followed our advice here. You should also have a designated page that people can click on and land to the right place: where they can subscribe to your newsletter. Once you have that landing page, it will be much easier for you to promote your email opt-in on social media. You can add the link to the posts you make and let your visitors subscribe easily. Don’t forget all social networks love a good picture, so do your best to create beautiful visuals that also comply to the required dimensions for each channel.
Tell people what they’re signing up for
This is a common mistake we see on websites of all kinds: they have more or less attractively designed signup forms, but few of them actually tell people what they’re signing up for. You probably work very hard to create a great newsletter, but most of your visitors don’t know that, unless you tell them. If you have a blog, but your email contains more than just your recent posts, let your readers know they’re getting something exclusive. In every post you make, explain your offer concisely to entice your potential subscribers.
A new call to action, every week
Speaking of enticement, try this: one day before you actually send out your latest newsletter, make a post on all of your channels where you tell your followers you’re getting ready to send a new email. Tease them about the content without revealing too much. It could be something like: “This week, in our email, we will talk about (whatever is of highest interest in your field) and give you five tips on how to (solution to a problem you think your audience might have). You can still subscribe here (link).” Of course, you can customize your post according to your general tone of voice, just make sure you sound natural and get people curious about your content.
Use the signup button on your Facebook page
Right under the cover photo, Facebook has a little buton called “Sign Up.” Use it! It will definitely bring you new subscribers, because it is placed in a visible spot and it grabs people who spend more time on your page than on your website. You can link your landing page to it and reap the results!
Two more tips directly related to social media:
♦ Add a call-to-action at the end of every blog post. If you decide to promote that post on social media, you are not only going to get more traffic, but potentially new subscribers, as well!
♦ Also, in every newsletter you write, encourage your subscribers to share your content on social media and to forward your email to friends and family.
We hope these suggestions will help you grow your email list to the level you’re aiming to reach. But no matter how big or small your database is, one way to ensure you’re actually reaching your customers is to have it cleaned periodically. Using a trustworthy email verifier can keep your list healthy, free of inaccurate or abandoned accounts, reduce your bounce rate considerably and maintain your online reputation. ZeroBounce offers you the possibility to test the service: once you register, you get 100 free credits, which means you can verify 100 email addresses!