The holidays are, as the song says, “the most wonderful time of the year,” and for marketers, it is also a time when they see a significant increase in their sales. People are out buying gifts for their loved ones, and those who wish to avoid crowded stores rely on marketing emails to guide them when they fill their virtual carts with presents. Today we are going to give you a few tips on what to include in the last campaign you send before Christmas, so you can help your customers with their gift-buying.
Start with a festive template
Visual stimulation has a tremendous impact on us, so make sure you give your email template a warm Christmas feel. If you haven’t updated it yet, it’s not too late to do it now, and your email service provider most likely offers some very attractive designs. Choose one that’s in tune with your brand and strive to be an inspiration for your subscribers!
Have you already cleaned your email list? ZeroBounce is an email verifier you can count on to reach your customers and close the year strongly!
Create a gift guide
People who will decide to make any purchase from you during Christmas week are usually those in lack of ideas. They probably postponed their gift-shopping until now because they didn’t know what to buy and, also, they might not have a lot of time to spend looking for presents. Make them feel like they’re being taken care of by creating a gift guide. Include a diversity of deals, use beautiful pictures and short, catchy descriptions for each product.
This is the principle Christmas revolves around: being kind and generous. Your Christmas deals should be some of the best of the year, as this will add a lot of value to the relationship you have with people who buy from you. Make them irresistible offers and entice them with great prices.
There are more last-minute shoppers than you’d think. According to the National Retail Federation, in 2015, the average consumer had only completed 53% of their Christmas shopping lists two weeks before the holiday.
Consider making shipping on the house
Speaking of being generous, a great way to attract your audience is by offering free shipping this week. It’s a small gesture that goes a long way, and might encourage a customer to take advantage of your offer and buy more.
Start a fun contest
It’s a good method to increase your brand awareness and connect with your community. You could start a Christmas tree contest on your Facebook page and encourage people to post their trees. Then you can use a website like random.org to extract the winner, who could get a substantial gift certificate, for example. Mention the contest in your email in order to grow your social media engagement!
During the holiday season, consumers are more likely than ever to respond to marketing emails. According to Magnetic, 70 % of people who are looking for deals in November and December learn about them from marketing emails. The total amount of money spent worldwide during the holidays was over $650 billion dollars in each of the last two years (2015 and 2016).
Focus on one call-to-action
As much as you’d like to get your audience to do several things at the same time, remember that your email shouldn’t feel overwhelming to them. Concentrate on presenting your best deals and close up with a single call-to-action. According to your goal, choose between attracting customers on your website or developing your social media following.
Don’t forget to wish them a Merry Christmas
We know it’s a no-brainer, but it’s actually pretty easy to forget when you’re so busy creating your campaign. There are many details you should take care of, and this is the most important one: end your email with a nice, heart-warming “Merry Christmas!”
Before you send your campaign, check your email list with the help of an email validation system. This way you can avoid high bounce rates and increase the deliverability of your emails.
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