More and more companies understand how crucial it is to start and grow an email list. Facebook’s new change of algorithm came to confirm, once more, that email marketing is going to keep serving businesses much better than any social media platform. So, you started your email list and you’re focused on growing it. Way to go! But, many times, you’re staring at your computer screen wondering how you can improve your newsletters, how you can ignite people’s interest in clicking on your email, and what are the ideal types of content for your subscribers. You’re not the only one wondering about that. We’ve been there, too. Today, we are going to tell you what has worked best for us in our endeavor to better our marketing campaigns.
This is a list of what has inspired us the most:
We stay up to date with the latest in our field
Your subscribers are expecting to hear about your offers constantly, but you can’t overwhelm them with sales pitches every week. A good way to keep them entertained and informed is to alternate different types of content. You can send them relevant studies and statistics that would help them achieve their goals. For example, if you run a social media agency, you could send them the latest report on which platforms are converting best. Remember, your subscribers may not have the time to dig and find this useful information, so when you’re the one who’s keeping them up to date, they will come to see you as an authority they can trust.
We look at our competitors
You can’t run a business without ever looking around you and notice what your competitors are doing. The same principle applies in email marketing, as well. We have to be very clear here, though: we are not encouraging you to imitate other businesses and steal their ideas. We would never recommend that, as we believe in originality and being authentically who we are. At the same time, we believe that being aware of what is happening in your industry is essential to your progress. Let us give you just one example where this can benefit you tremendously: imagine you have this fantastic idea and you’re very excited to implement it. You go ahead and and do it, only to have a customer tell you that it’s been done before! Staying informed about your competitors’ strategies can help you avoid embarrassing situations like that and forces you to be more creative.
We look on social media
Scrolling down your Facebook or Instagram feed can prove to be a great way to spark your imagination. In between videos of cats and dogs and beautiful landscapes, you can see something that inspires a new idea. It could be a picture, an infographic or an article related to your field that invites you to explore the subject. You can then turn that idea into a newsletter topic, by bringing in your own perspective, and share it with your audience. We also recommend Pinterest as a valuable source of information. Pinterest is not a social media platform where people share photos from their latest vacation. It actually works like a search engine based on pictures. In the search box, type something you’re interested in and you will discover a wealth of information and ideas.
Have you ever verified your database? An email validation system can help you keep your list clean and safe to send to.
We take time off to let our minds wander
We want to conclude by sharing with you that the best ideas we get happen when we take some time off to relax. You don’t need to step away from your work space for a whole day, although everyone needs that. But even a couple of hours during which you read a book, take a walk, exercise, watch a documentary, or meet your friends can work wonders. The more relaxed your mind is, the more fruitful it becomes. You may discover that, once you return in front of your laptop, you start to write your newsletter and it seems the easiest thing to do.
A few more tips on stimulating your creativity:
♠ Ask your friends what they would like to receive in a newsletter.
♠ Even better, ask your subscribers what kind of content they prefer. Also, study your reports to learn what performs best in terms of open and click-through rates.
♠ Follow your industry’s influencers, read their blogs and watch their vlogs.
♠ Whenever you get a new idea, write it down right away. You’d be surprised to see how quickly we can forget even the most inventive thoughts!
Most importantly, before you send your newsletter, don’t forget to verify your email list and make sure all the addresses you’ve gathered are accurate. Using an email verifier you can trust will prove to be one of the best investments you will make in your marketing campaigns.