“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” This is the definition of marketing approved by the American Marketing Association in July 2013.
We are not going to attempt to redefine marketing today, but we would like to focus on six traits that great marketers have in common.
They offer solutions
A good marketer is able to identify what are the problems that people have and come up with solutions. A great marketer will predict those problems before they arise and work ahead of time on the means of solving them.
Innovation is their goal
Great marketers are bold and never afraid to take risks. They push limits, break rules and set new boundaries. The result is innovation – the only way the industry can progress.
They speak to the heart
Do you feel like you want to buy the product right after reading its description? That’s successful copy, and great marketers know how to write it.
They worship good grammar
Speaking of writing: great marketers have excellent command of the language they work with. Words are their main and most powerful instrument, and they honor it by using it right.
Information is power
Such a cliché and, like all clichés, so true! A great marketer will stay up to date with the latest in the industry, will read books, articles, studies and participate to seminars and conferences. None of us will ever know too much.
They work like pros
Because that’s what they are. They use tools to simplify their work and save time. There is an online platform nowadays for almost any marketing purpose you could think of. There are email marketing automation platforms, email verification softwares, social media management platforms, editing apps, research and monitoring tools. A wealth of solutions that usually come at a reasonable price and make a marketer’s life easier.
Have you tried our email verifier? Test ZeroBounce and see the difference between good and great email marketing!