One More Reason to Grow Your Email List: Facebook Has Declined in the U.S.

facebook declinePhoto by Tim Bennett on Unsplash

If you needed one more reason to invest in email marketing, here it is: Facebook, the most popular social media platform, has declined in the U.S., for the first time since 2008. While Zuckerberg’s network remains a reliable marketing tool, email has surpassed it long ago and is seeing steady growth.

According to a study conducted by Edison Research, the number of Americans over the age of 12 reporting to use Facebook has declined from 67% to 62%. “Usage is down or flat in every demographic age group, gender, and ethnicity,” researchers say. Apart from that, as you may remember, Mark Zuckerberg recently announced that organic reach for media and business pages is now as low as 2%.

What is the best way for marketers to communicate with their audience?

Social media platforms still provide marketers with valuable means to communicate with their customers and reach new ones. Most businesses use at least one social media channel and are investing in social advertising in 2018. Yet, over 70% of businesses made email marketing a priority this year, focusing on sending their messages directly to the inbox. The great challenge, in email marketing, is making sure messages are delivered safely.

In this context, email verification has become an essential step for marketers. On average, 30% of your email database deteriorates on a yearly basis, which leaves you with low delivery rates. Email validation system ZeroBounce eliminates invalid email addresses, spam traps, known email abusers, disposable emails, catch-all and toxic domains, thus helping you reach your audience and communicate more efficiently.

The software is easy to use and you can test it for free.


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