Top 3 Email Verification Misconceptions

Written by: Corina Leslie

March 26, 2018

It is the most useful extension of email marketing, but email verification still holds secrets for many marketers. Why do I need it? Does it really make a difference? How often should I use an email validation software? Is must be expensive, right? If you are looking for the answers, keep reading about the top 3 email verification misconceptions we’ve encountered so far.

“You don’t need to clean your email list often”

Well, it depends what “often” means to you. Ideally, you would run your list through an email verification system before sending every new campaign. But we believe the right answer on how often you should check your list depends on the pace with which it is growing. If you get many new subscribers every week, email verification becomes a must at least once a month. If your list is growing slowly, you can allow yourself a longer time frame between verifications.

One thing to keep in mind is that 30% of your email list goes bad within a year. If you don’t clean your email list during this time, you’re basically throwing 30% of your yearly email marketing budget out the window. Email verification saves you that money.

“If you don’t get any bounces, you don’t need it”

This is a common misconception that leads to low deliverability and a poor sender reputation. In a nutshell: an email validation software is not only the best weapon against bounces, but it also helps your emails reach the right people, while building your reputation.

A great email verification system will:

♠ eliminate invalid email addresses from your list, thus preventing your campaigns to bounce

remove spam traps, catch-all and toxic domains, which are all useless contacts clogging your database

♠ detect and weed out email abusers – people who have a habit of marking emails as “Spam”

♠ get rid of disposable email addresses

♠ add missing information about your subscribers to your list, which helps you know your audience better

“It’s expensive”

Actually, as we explained above, email validation saves you money. We don’t know how much you’re currently paying your marketing automation platform. But the fees usually depend on the number of subscribers you have. So, the more invalid addresses you keep in your list, the more money you are spending in vain. Besides that, email verification isn’t expensive. For example, if you choose to clean your list with ZeroBounce, the price for 5,000 addresses is only $25! If you have a bigger database, of 100,000, the price is $275.

Before you make your decision, you can test our email validation system for free. It’s easy to get an account with us and claim your free credits. Our customer support team is online 24/7 to assist you, and our software will return your list to top-notch shape!

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