We wish you a Happy 4th of July and hope you’re having a wonderful time celebrating Independence Day!
Have you sent out any emails these past few days?
Holidays are usually not the best time to send any campaigns. Most people are off work, enjoying a day like this out in nature, with their family and friends.
However, sending out a campaign right before a holiday proves that you care about your customers and it helps establish a closer relationship with them. Depending on the type of business you have, it’s also a great opportunity to offer them an incentive and boost your sales.
What do you usually plan for the 4th of July?
Whatever your strategy is, thorough email hygiene is essential in your marketing efforts. Sending emails to fake and invalid email addresses will have a tremendous impact on your sender reputation. And that is a key metric email service providers use to determine whether you’re a legitimate marketer.
Also, if you let inaccurate addresses tarnish your reputation, you’ll see a discouraging decrease in your email deliverability.
Reach out to us whenever your bounce rate is higher than usual, and we’ll give your list a good scrub!
Our team is here 24/7, 365 days a year to assist you.
Enjoy the 4th of July!