Email validator ZeroBounce is featured on Inc.com, again, in an article written by Ari Zoldan.
At ZeroBounce, we like to celebrate every little accomplishment, and today is a happy day for us! ZeroBounce founder and CEO Liviu Tanase appears in an article published on Inc.com. The entrepreneur explains why email is still an excellent medium of communication and shares some of his best email deliverability tips.
In his article, author Ari Zoldan talks about how businesses can use email marketing to appeal to Millennials. He takes us back more than 40 years ago, when Gary Thuerk sent the first email blast. Also, he mentions that nearly half of Millennials prefer email to stay in touch with their favorite brands.
How an email validator can help you reach more people
If you have an email list, you’re probably focusing on growing it. That’s a great strategy. The more people receive your emails, the greater the chances are that you accomplish your email marketing targets. However, the more your list grows, the greater the risk of it becoming messy.
There are all kinds of email addresses that can become a risk for your online business. For example, when people try to sign up for your mailing list, they can make typos. So, while you’re excited about adding another contact in your database, what you actually get is a lost lead.
Using the double opt-in subscription method is a good way to protect yourself from inaccurate email addresses. Similarly, installing an API email validator on your website will prevent typos by rejecting them at the point of registration. Also, it won’t allow disposable, role based, spam trap and catch-all emails to sign up for your emails.
You can also use an email validator to check your email list in bulk. It’s a fast and easy process. Once you upload your file on the platform, the system removes invalid and fake email addresses, thus improving your sender reputation. As a result, your email deliverability will increase, so you will reach more of your subscribers.