Email Validation for Beginners: What You Need to Know

Author: Corina Leslie

August 5, 2018

Do you have an email list that needs to be cleaned, but you don’t know where to start? We’re going to share with you some of the best email validation tips for beginners.

From Fortune 500 businesses to startups and independent bloggers, everyone seems to have jumped on the email marketing wagon in the past few years. If you’ve done so yourself, smart move! Email is currently the number one platform marketers use to stay in touch with their audience. It helps you form stronger relationships with your customers and, eventually, sell your products and services.

The key to successful email marketing campaigns is great deliverability. That means getting your email in your subscribers’ inboxes in the first place. Otherwise, all those brilliant ideas you’ve implemented will simply go to waste instead of improving people’s lives.

How to achieve great email deliverability

There are several factors that will determine how many of your emails are delivered to the inbox. The first and most important one: your email hygiene. In more common language: how clean your email list is. “Clean” means free of invalid email addresses, spam traps, disposable, catch-all, abuse and role-based email addresses.

email validator

You may think a few bouncing emails and hitting a few spam traps won’t hurt you. But the truth is, when you repeatedly send emails to invalid and risky addresses, your sender reputation is at stake. Internet Service Providers use these metrics to decide whether you’re a legitimate sender. Hence, if your blasts frequently bounce or are marked as Spam, your legitimacy is tarnished.

So, what do you do? Manually checking your list to see whether the addresses it contains are valid and safe to send to would be a tedious and time-consuming process. Besides, some risky email addresses are impossible to detect manually.

Enter: email validation systems

An email validation system automates and streamlines this process, by filtering out all the addresses you don’t want in your list. There are two ways in which you can use an email validation system:

  1. By uploading your email list on the platform, running it through the system and then downloading your results. Bulk email validation is a common practice nowadays. It takes a few minutes or a few hours, depending on the size of your list.
  2. By using an email validation API that your email validator should provide. The API is a piece of software you can integrate on your platform to validate emails in real-time. It’s an effective filter that won’t allow invalid email addresses to sign up on your mailing list.

Having a large email list is a great goal to follow. But keeping an eye on the quality of your leads will play an even bigger role in your email marketing strategy. Email validation will help you remove bad email addresses from your list and only keep the truly valuable ones.

If you’d like to read more about email validation and how to choose a reliable service, here is an article about 5 things to look for in an email verifier.