Automate Your Email Scoring with Our New Bulk API

Author: Corina Leslie

September 23, 2019

You asked for it and it’s here: our new bulk email scoring API, which allows you to automate the process and focus on other tasks. How can you make the most of it? Read on to learn more.

Let the bulk email scoring API assess the quality of your list

Validating your email list is the first step towards better email hygiene. It ensures your database contains only valid, genuine addresses that you can email confidently. Once you prune the bad data from your list, there is one more thing you can do to assess its quality: score it!

Until recently, you had to manually upload your file on the ZeroBounce platform to allow the system to score it. While we’re keeping that option for those of you who prefer it, we’ve enhanced the process by building a bulk API.

Here’s what our Chief Operating Officer Brian Minick says:

“We’re so excited to release our A.I. scoring bulk API. It’s a feature that many of our customers have asked for and we are happy to say it is now available. It is already saving our customers time!”

So, how does it work?

You get access to all the features of our A.I. email scoring system, ZeroBounce A.I., but now you can automate the process. The bulk API offers you a programmatic option to score your list and then retrieve your results by calling the Get File API.

See how you can start using our bulk email scoring API

Of course, we also have a bulk email validation API – go read all about it!

bulk email API

What our email scoring system does

ZeroBounce A.I. uses artificial intelligence to detect email activity and rate the quality of an email address. In a matter of seconds, it returns a score that tells you how active a certain subscriber is – and thus, how likely she is to engage with your email content.

The score ranges from 0 to 10, with 10 being ideal – these are the kind of leads you want in your list!

See how email scoring can turn your email marketing around!

How email scoring helps you

Back in June 2018, when we launched ZeroBounce A.I., we wanted to give you a way to look at the email addresses in your list beyond valid and invalid.

Of course, email verification establishes the status of your contacts. It answers questions such as:

Does this email address exist?
Does it belong to a genuine, active recipient?

That’s a great place to start investigating your list hygiene.

But there’s more to email marketing success. Just because someone has a valid email address doesn’t mean they’re going to enjoy interacting with your emails.

When looking at your list, the ZeroBounce A.I. email scoring system answers further questions such as:

How active is this recipient?

meaning…

How likely is this person to engage with my emails?
bulk email verification API

ZeroBounce A.I. empowers you to market better

Its ability to answer these questions makes ZeroBounce A.I. an excellent catch-all email validator. As you know, catch-all emails are some of the hardest to validate.

“Scoring your catch all’s gives you the ability to identify the good ones from the group to email. Now you can do this programmatically, through the API. The great thing is you can do it without ever needing to login to our platform. Save time and increase your ROI hassle-free,” adds Brian.

Furthermore, by using our email scoring system, you will:

  • get a clearer picture of the overall quality of your leads
  • be able to segment your email list according to the quality scores ZeroBounce A.I. gives you
  • create better targeted campaigns
  • increase your engagement: open rates, click-through rates and conversions all depend on how well you market to your audience. ZeroBounce A.I. empowers you to market better.

The system puts your subscribers’ interaction into a new perspective, allowing you to build a more valuable and powerful email list. Now, you can explore the bulk email scoring API and see how easy it is to set up.

Need help? Get in touch with our team! We’re available 24/7 to answer your questions.