Lower Your Bounce Rate with the ZeroBounce – Rows Integration
Our guest author, Natalia Medvedeva, who runs communications at Rows, explains how to lower your bounce rate using a spreadsheet with superpowers.
Email is still among the most cost-effective marketing channels. Of course, you want to make sure your email marketing produces a strong ROI. But as time goes by, your contacts leave their companies and change email addresses, causing your emails to bounce.
On top of that, other poor-quality email addresses can find their way into your database. They taint your sender score and cause you to come across as an illegitimate sender – someone who ignores email marketing best practices.
Why you should care about having a low bounce rate
Because a high bounce rate means that fewer emails will reach your customers’ inboxes. Instead of giving your campaigns a chance to convert, they end up in the junk folder.
A lot of effort is traditionally invested in growing your email list and generating engaging content. But aside from growing and nourishing your contacts, you need to ensure your emails database is clean and updated.
As time goes by, your contacts tend to switch workplaces. Email address change within a company is rare but possible too, and a typo can sneak into an email address, causing it to become invalid.
These changes can break small holes in your otherwise perfect database and negatively impact your campaigns’ metrics.
How to lower your email bounce rate
If you work for a company, you probably need to report key campaign metrics to your managers, right? Of course, you can improve your report with comments on intending to cut the losses and retarget missed contacts. But let’s face it: who wants their report to look poor when it could be your time to shine?
So, to prevent these leaks and lower your bounce rate, I recommend checking your database before sending out your email campaigns and newsletters.
When you have Rows integrating with ZeroBounce, this task will take you half the time – and you’ll be using fresh contacts.
The ZeroBounce – Rows integration: validate emails on the fly
Using the Rows – ZeroBounce integration, you can validate hundreds of emails in a matter of seconds.
Let me walk you step by step through the process of verifying your emails. You can easily run the same check next time you plan an important email or when you want to be sure your email list is clean.
Rows is a spreadsheet with superpowers. It has everything that makes spreadsheets great, plus a whole bag of new tricks.
Thanks to the built-in integrations, you can easily export data from your favorite tools into Rows, then import it back.
Here’s how you can quickly verify your emails with Rows to lower your bounce rate.
#1. Go to rows.com to register for a free account.
#2. Find the Templates page.
After activating your account, head to the Templates page. Here you’ll see all the templates you can use to connect various integrations and automate workflows.
Search for the Verify Email Addresses template. The template contains the table with a few formulas to help you quickly set up a spreadsheet for analyzing your data.
#3. Connect the ZeroBounce email verifier.
After you click Use Template, you’ll see a pre-made spreadsheet and a short tutorial at the bottom of it to help you connect the ZeroBounce integration and use it to analyze your emails.
Follow the tutorial to connect your spreadsheet with ZeroBounce and get familiar with the tool. In less than a minute, you’ll be all set and ready to start validating your emails.
#4. Entering your data in Rows is fast and easy.
You can either add your emails in the spreadsheet manually: just copy and paste them from your database. Or you can connect the spreadsheet directly to your CRM using one of our integrations with HubSpot, Salesforce or and pull the data from it.
#5. Verify all your emails
Now let us work our magic! Hit the Verify All button and check the Status column. Against each of your emails you’ll see one of the available statuses:
Valid – an email address is valid. You’re good to go!
Invalid – an email address isn’t valid anymore. Maybe your contact moved onto a new job or a new email? Both are worth checking.
Do_not_mail – an email address doesn’t exist. Check it for typos and fix it in your database.
Check all available status codes in ZeroBounce documentation.
Now you know which email addresses are still valid and which of your contacts have moved on. You have actionable insights to lower your bounces, boost your newsletters’ KPIs, and stop losing precious contacts.
Bonus tip: What are two important action steps you can take after finding out your leads or customers have moved on?
Find out who replaced them, so you can grow and nourish a relationship with a new person at that company. Also, find out where your contacts moved to, so you can get in touch again and possibly bring a new lead or a customer on board.
Use the Verify Email Addresses template to verify every new email address you add to your list so you can keep it clean as long as possible.