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Let’s Talk About Email: Dillana Lim of Versium
We don’t get tired of talking about email. Today, our guest is Versium CEO Dillana Lim. In this short Q&A, she talks about her favorite newsletters, the biggest no-no in an email campaign, and the best way to grow your email list.
Ready? Let’s talk about email with Dillana Lim!
The best email you received today:
Sales update on how the team did for the prior month.
The last email you sent:
A note confirming an interview.
Your biggest email pet peeve:
People responding to an email without reading the full content of it.
How often do you check your email?
I have notifications set, so I know what needs immediate attention versus what can sit for later.
The word or phrase you most use in your emails:
The best thing about sending a newsletter:
Keeps everyone up to date on the latest and greatest news in one place.
If you were to email any famous person, who would it be – and why?
Paul McCartney. I just watched “Get Back” and would like to understand how he continues to maintain his creativity, energy, and relevancy – as an 80-year old!
Who are the people you don’t email enough?
Friends from high school.
The newsletters you look forward to the most:
Anything from SaaStr or Tomasz Tunguz.
An email you’d be happy to get:
Kudos for our employees or products.
To inbox zero or to not inbox zero?
Not inbox zero.
No. 1 reason why you unsubscribe:
The content is no longer relevant, or they got their targeting wrong.
The biggest no-no in an email campaign:
Wasting a recipient’s time.
The best way to grow your email list:
Create compelling content and share it with the right audience. Make sure your recipients are segmented properly and ensure your content is targeted.
One thing that should change about email:
A way to automate forwarding, reply and deletion not based on sender or recipient, but based on message content.
A brand email you always open:
I open a lot of emails from NextDoor. The headlines are great (lots of coyote sightings!) and I always learn something new about my neighborhood.
What do you most love about email?
It is useful for conveying both short messages and long, thoughtful notes. Also, I can stay updated – both personally and professionally – everywhere I am.
How Versium and ZeroBounce help you boost your ROI
Our guest Dillana Lim runs Versium, a data technology company that helps marketers identify and reach their ideal prospects. Versium gives you access to data that allows you to target your campaigns more effectively – across multiple touch points. Thus, you’ll know ahead of time who’s likely to engage with your campaigns and buy, so you can better plan your budget and boost your ROI.
What’s more, we partnered with Versium recently to make marketing easier for you. Versium’s identity technology can associate additional contacts to an email address that we validate. Those contact points greatly expand your ability to reach your target audience across all marketing channels, such as email.