A world without email - can you imagine that? Neither can we, and there are billions of people around the globe who feel the same. That is, 85 percent of the people who spend time online nowadays are using at least one email service. Today we are going to talk about email statistics. So keep reading if you want to learn some really interesting facts about the most popular channel of online communication.
♦ the first email ever sent was in 1971. Ray Tomlinson, the engineer who actually invented the email program on the ARPANET system, sent the email to himself. Then, he actually received it on a different computer sitting right next to him.
♦ the number of emails people send every minute: 149,513
♦ 86 percent of professionals say that email is their favorite way to communicate
♦ the average person who works in an office receives 122 emails a day and sends out 40 business emails a day
♦ only 14 percent of the emails a person receives every day are considered important
♦ 66 percent of email is read on mobile devices
♦ the most popular mobile device for email opens is the iPhone
♦ 49.7 percent of emails are spam
♦ keep this in mind if you're sending newsletters: according to several studies, Tuesday is the best day of the week to send an email
♦ consumer email accounts represented the majority (79 percent) of US email accounts in 2016
♦ consumers own about 1.8 accounts per user
Percentage of Americans that check their email:
♦ while driving: 18 %
♦ in bed: 50 %
♦ in the bathroom: 40 %
♦ on vacation: 79 %
We left the most staggering data for the end: in 2015, the number of emails that circulated in the world was a total of over 205 billion per day. This figure increased throughout 2016 and 2017, and will grow even more. By the end of 2019, it will reach over 246 billion emails!
Clean your email list
The first question in the world of marketing probably is: how do I stand out from the crowd and reach my audience? Creating a great newsletter, offering tempting discounts, sending the right amount of info, at the right time, and not swamping your subscribers with marketing emails. These are all things that will help you achieve your goal.
What's even more important is to know that your newsletters reach your audience in the first place. An email validation system, like ZeroBounce, can make a huge difference in the way you communicate with your customers. It takes care of the very first condition of this process: starting a conversation. After you clean your email list, your message will arrive safely in all of the inboxes you want to reach, and all you need to do is to continue that great marketing plan you've set out to accomplish.
The sources used in this article were studies conducted in recent years by the technology market research firm Radicati Group.