“Should I do this?” Take Risks with the Right Things!

“Should I do this?” Take Risks with the Right Things!

Like any type of creative writing, putting together a marketing email involves a little bit of risk. You may have an idea that could leverage your brand, but scares you by how different it is from anything else you’ve done

Do You Want to Be A Better Marketer? Think Like A Publisher

Do You Want to Be A Better Marketer? Think Like A Publisher

Gone are the days when marketing meant a self-oriented, one-way communication whose sole purpose was to shout out your best features. In the age of interactive communication, your customers are an essential part of your brand. Their real-time feedback, through

Why Promoting Yourself Less Is Better for Your Business

Why Promoting Yourself Less Is Better for Your Business

Email marketing remains the best way to reach your (potential) customers and sell your products and services. It is also an effective tool to boost your brand awareness and grow to become an authority in your industry. All this is

Three Ways to Grow Customer Loyalty Through Your Email Marketing

Three Ways to Grow Customer Loyalty Through Your Email Marketing

They say the hardest thing is not to get to the top, but to stay there. This principle applies to email marketing, too: growing your email list is a goal worth pursuing, but more important than that is to keep

How to Use Social Media to Improve Your Email Content

How to Use Social Media to Improve Your Email Content

Photo by rawpixel.com on Unsplash We talk a lot about the efficiency of email marketing. After all, we are committed to email verification, which is a crucial extension of the former. Yes, email marketing is efficient, if you use a healthy email list

One More Reason to Grow Your Email List: Facebook Has Declined in the U.S.

One More Reason to Grow Your Email List: Facebook Has Declined in the U.S.

Photo by Tim Bennett on Unsplash If you needed one more reason to invest in email marketing, here it is: Facebook, the most popular social media platform, has declined in the U.S., for the first time since 2008. While Zuckerberg’s network remains a

20 Quotes You Can Use in Your Email Marketing Strategy

20 Quotes You Can Use in Your Email Marketing Strategy

From ancient Chinese proverbs, to former Prime Minister of the United Kingdom Winston Churchill and entrepreneur Seth Godin, here are some of the most powerful quotes we came across recently. Use them in your (email) marketing strategy, implement them on

How to Be More Productive and Create More Value

How to Be More Productive and Create More Value

Photo by rawpixel.com on Unsplash “I wish a day had 48 hours!” How many times have you heard that? How many times have you said it yourself? It’s a fast-paced world out there, we can all agree. Technology has made things move at

6 Traits of Great Marketers

6 Traits of Great Marketers

“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” This is the definition of marketing approved by the American Marketing Association in

Authenticity Will Never Fall Out of Fashion

Authenticity Will Never Fall Out of Fashion

You can only pretend for so long before the mask falls off. Trying to be someone else might work for a little while, but it cannot sustain itself. That is why, in terms of values, authenticity is your brand’s most