Do you feel like you put a lot of effort into your campaigns, but the results are not as good as you expected? Just like any other project, email marketing requires a few conditions to be successful. You can check nine out of ten off the list, and the one you missed could entirely derail your outcome. Let’s see what are the three most important things that are preventing you from getting the most out of your email campaigns.
You are inconsistent
You send an email this week and then you send your next one two months later. Unfortunately, that’s not beneficial, for two reasons:
- People will forget you. They will see your email in their inbox and they will wonder who you are, trying to remember when they subscribed to your newsletters. Many times they won’t recall that moment, so they will consider you a spammer and mark you accordingly. Having your emails marked as “Spam” will hurt your reputation and might even get you blacklisted.
- You need to keep your IP warm to ensure long term deliverability. Learn more about how to get your emails into your customers’ inboxes by reading our free guide on this topic.
You talk too much about your company
Nobody likes someone who only promotes their own qualities and accomplishments in real life, so why would they like that in their inbox? Follow the golden 80/20 rule, where 80% of your content is informative, educational, entertaining and useful, and only 20% has the purpose of selling something.
You don’t clean your email list
You can have the most beautiful email template, craft the very best copy, come up with the most effective subject lines, and be as precise as the Big Ben in your sending behavior. None of that matters if you use a messy email list. That great campaign you’ve worked so hard for will bounce, will hit spam traps, catch-all domains and abandoned addresses. Did you know that an email verifier eliminate all of these problems for you? Wait, there’s more: not only will it clean your list, it will enhance it with missing information about your subscribers, such as their name and gender. Give it a try and see for yourself!