Email Marketing

 

More Than Words: 5 Strategies to Get Better at Email Marketing

Martin Etchegaray, Content Strategist at Integromat, shares some tried-and-tested strategies to help you get better at email marketing. Why are many companies battling with their email strategies? Let...

Read more…

Just Checking In: What Are People’s Biggest Email Pet Peeves

Greetings, I’m just checking in to see if you know what people’s biggest email pet peeves are. For starters, clichés such as “just checking in” or “per my last email”. But let’s take a ...

Read more…

Boost Your Email Marketing: 9 Types of Emails You Can Start Sending Today

Feeling like your email marketing could use a boost? Our guest Marvellous Aham-adi talks about nine types of emails that are easy to create and increase brand awareness – and sales. Marketing emails...

Read more…

Trends that Will Redefine Email Marketing in 2020

Email marketing is more than just a good standby tactic for marketers. According to Statista, it ties in second place with digital advertising as America’s most popular marketing method. Twenty-thre...

Read more…

Email Engagement: 19 Marketers on How to Delight Your Audience

We asked 19 marketers to share their insight on boosting email engagement. This is what they told us. If you’re like us, you spend a good amount of time and energy crafting the best emails for the p...

Read more…

3 Ways to Surprise Your Subscribers with Interactive Emails

As marketers, we’re always looking for ways to engage our audience. So it’s no surprise that interactive emails are so popular. “Well, let’s include videos and GIFs and other multimedia of...

Read more…

How to Boost Your Email Signups by Offering Free Digital Downloads

Thinking to create a freebie so you can boost your email signups? Growing your email list is easy when you have the right free digital downloads in place – and the perfect platform to support you. O...

Read more…

How to Write an Effective B2B Email

Sending a B2B email can take a couple of minutes and one click. Writing a great B2B email takes time, knowledge and thorough research. If you’re looking for ways to improve your strategy, check out ...

Read more…

Welcome Emails: How to Start Engaging Your Audience Right Away

Is it worth spending time and resources on welcome emails? Iuliia Nesterenko, contributing writer at eSputnik, shows us how they benefit your email marketing. All relationships start with a first impr...

Read more…

What You Can Do with Your Catch-all Emails

So, you cleaned your list and some of your emails turned out to be catch-all. What should you do? Keep emailing them while nervously waiting to see how many will bounce? You could, but why take such r...

Read more…

Low Open Rate? Your Emails Could Be Going to Spam — Here’s What You Should Do

GUEST AUTHOR: Chanteuse Marie, email conversion copywriter You just hit send on your best email yet. Killer subject line that’s sure to catch attention? Check.Body copy that’ll make Ogilvy...

Read more…

Five Essential Email CTA Writing Techniques

You want your email campaigns to generate more engagement and conversions? Just kidding – of course you do. Don’t know where to start? Tweaking your call-to-action (CTA) writing techniques can...

Read more…