Email Marketing

 

Email Engagement: 19 Marketers on How to Delight Your Audience

We asked 19 marketers to share their insight on boosting email engagement. This is what they told us. If you’re like us, you spend a good amount of time and energy crafting the best emails for the p...

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3 Ways to Surprise Your Subscribers with Interactive Emails

As marketers, we’re always looking for ways to engage our audience. So it’s no surprise that interactive emails are so popular. “Well, let’s include videos and GIFs and other multimedia of...

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How to Boost Your Email Signups by Offering Free Digital Downloads

Thinking to create a freebie so you can boost your email signups? Growing your email list is easy when you have the right free digital downloads in place – and the perfect platform to support you. O...

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How to Write an Effective B2B Email

Sending a B2B email can take a couple of minutes and one click. Writing a great B2B email takes time, knowledge and thorough research. If you’re looking for ways to improve your strategy, check out ...

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Welcome Emails: How to Start Engaging Your Audience Right Away

Is it worth spending time and resources on welcome emails? Iuliia Nesterenko, contributing writer at eSputnik, shows us how they benefit your email marketing. All relationships start with a first impr...

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What You Can Do with Your Catch-all Emails

So, you cleaned your list and some of your emails turned out to be catch-all. What should you do? Keep emailing them while nervously waiting to see how many will bounce? You could, but why take such r...

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Low Open Rate? Your Emails Could Be Going to Spam — Here’s What You Should Do

GUEST AUTHOR: Chanteuse Marie, Launch Copywriter & Funnel Strategist You just hit send on your best email yet. Killer subject line that’s sure to catch attention? Check.Body copy that’...

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Five Essential Email CTA Writing Techniques

You want your email campaigns to generate more engagement and conversions? Just kidding – of course you do. Don’t know where to start? Tweaking your call-to-action (CTA) writing techniques can...

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Thinking of Buying an Email List? Here Are 6 Reasons Not To

Are you thinking of buying an email list? It can take a long time to build one, so you may be tempted to take a shortcut. Is it worth it? Our guest author Sakshie Pathak, marketer at Pepipost, shares ...

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47% of People Love Getting Your Emails. But There’s One Thing You Have to Get Right

It’s true: almost half of the 1,006 participants in a Yes Marketing study said email was their preferred channel for brand communications. While text messages and social media are also effective mar...

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These 7 Email Personalization Stats Will Make You Rethink Your Marketing Strategy

How many marketing emails have you received today? And how many of them were customized to fit your needs and interests? Although marketers talk so much about email personalization, not all of them ma...

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