You can find many articles on this blog that will help you keep a clean email list and leverage your email marketing. However, we never wrote about A/B testing, so we invited our friends at Madrivo to share their knowledge
How is your email marketing performing? We hope you’re getting great results! We know that many business owners who use this form of communication feel like there is room for improvement. If you are one of them, we gathered the
When you consider that it’s been 40 years since the first email blast was sent, it’s only natural that email marketing has evolved greatly. It went from what we now call “spam” to marketers striving to establish a genuine, meaningful
Some call him “the father of spam.” Others consider him “the father of email marketing.” His name is Gary Thuerk and he was the one who sent out the very first email blast, 40 years ago today! If you look
“Information is power.” We’ve heard this quote – attributed to Sir Francis Bacon – countless times, because it encapsulates the most comprehensive definition of knowledge. In marketing, it can make the difference between success and failure, and that’s why we
Marketers can’t stop thinking about them. Before hitting the “Send” button of a new campaign, they wonder how high the rates are going to be. When studying the campaign reports, it’s the first thing they look at. Open rates –
Do you feel like you put a lot of effort into your campaigns, but the results are not as good as you expected? Just like any other project, email marketing requires a few conditions to be successful. You can check
There are countless studies and articles about Millennials and their shopping behavior, and it seems like marketers have identified the best ways to appeal to their tastes. But there is a new generation that’s catching our attention, because it has
James Webb Young believed there are no new ideas. All ideas people produce today are mere remixes of older innovative thoughts that have pushed humanity to progress. However, Young cultivated a thinking process that lead him to become the best
Writing good marketing emails is a craft mastered by few. Most of us are constantly working on improving our copy and strategies, and we know how much effort it takes to create a successful campaign. Sometimes, we might find the
Recent Comments