improve email marketing

8 Fresh Ways to Improve Your Email Marketing – and Save Time

If you’re always thinking of ways to improve your email marketing, you’re already a step ahead of many of your competitors. How do you stand out in 2022 and boost your conversions? Below, content strategist Zoe Devitto shares eight fresh strategies you can start using today.

Email marketing has come a long way since its establishment. With today’s technology, marketers can be more creative and deliver great experiences for customers without getting too complex.

Having the right strategy is the first step toward effective email marketing. If you haven’t examined your email marketing plan in a while, it’s time to do so for the sake of your business.

How to improve your email marketing and convert more

Over 293 billion emails are being sent every day, and this number is estimated to increase to 347 billion by 2023. How can you make your business stand out and make more sales?

We got you covered as we take you through eight ways to improve your email marketing and save time.

#1. Create compelling CTAs

Your calls-to-action (CTAs) can dramatically affect your emails click-through and conversion rates. It’s worth every effort to ensure your CTAs are effective. A bad CTA will result in fewer visitors and, of course, fewer purchases.

A few email marketing pointers to help you improve your CTAs:

  • Make sure the phrases you pick are appealing enough to get subscribers to click on them.
  • Begin with a powerful command verb, such as “shop” or “download.”
  • Elicit an emotional response from your audience by saying it’s not about you, but about them and your connection with them.
  • Give subscribers a reason to click, such as “purchase now and save 50%.”
  • Take advantage of the audience’s FOMO by using something like, “Grab your seat – last five remaining!”
Image of an email marketing ad with 6 people stating who they are in the company. A call to action has been made requesting emails.
Source: SPI

To drive better engagement and higher open rates, you want to make sure your emails are catered to the right audience. Your emails should be highly relevant to the recipient and their interests. 

Take a look at your email list regularly and remove unengaged subscribers. Also, make sure you’re keeping your list fresh by removing poor-quality data.

Start a ZeroBounce account and validate 100 emails for free – every month

#2. Connect your email voice to your overall brand tone

Social media and email work differently but help you achieve the same goal. That is to get people interested in your brand and eventually convert them. To make sure that both channels are equally feasible, they must be consistent with your brand tone and vision.

How do you achieve that?

First, create an outline of your brand vision and tone, and stick to its core elements on all of our channels. Once you’ve nailed that down, make sure you synchronize your communication.

Putting together a content calendar is an excellent place to start. This will guarantee that your email subscribers and social media followers receive notifications about events, sales and content changes at the same time. Using suitable content calendar software is a great help here.

#3. Host email contests and giveaways

Social media platforms provide an interactive forum with entertaining features such as quizzes and polls. Brand marketers may use social media to run competitions and engage with their target audiences. Engaging people and developing a committed community on digital platforms helps you build trust.

Contests are a great way to keep your social media audience interested. They also help you grow your email list. Think of an enticing incentive, emphasize it with a compelling CTA and ask people to sign up for your emails.

For example, encourage your Instagram or Facebook fans to contribute funny images or memes relating to your company. Some small businesses use this as a promotional tactic. This improves your brand and gives the viewer a sense of being noticed.

Contests using trending hashtags that include your business name on various social media sites can also help. This type of social media marketing benefits your company’s branding and email marketing initiatives.

Another approach is to organize a social media giveaway. This has the advantage of giving your followers a more tangible benefit.

OnePlus ad with a light blue mobile phone with Never Settle words on the cover.
Source: OnePlus

You may be unsure why you should offer things out for free. Still, many subscribers enjoy this content and are eager to give you their email address in exchange. You can then use that data for email segmentation and promotions, as we discussed earlier.

#4. Repurpose blog & other content in email campaigns

You have to make sure that the emails you’re sending out are read. A good way to engage people is to integrate blog material with email campaigns and deliver them to your mailing list.

Don’t forget to include a backlink that encourages folks to engage in a dialogue.

Pro-tip: Educate yourself with more tips on starting a blog and valuable tools for maintaining your site. 

#5. Create autoresponders for FAQs

Autoresponders are emails that go out automatically to your mailing list. They are sent depending on the triggers you set up in your email marketing platform.

Consider these scenarios, for example:

  • When new members join your mailing list, they receive an automatic welcome message from your brand.
  • They receive discount vouchers for your top-selling products one week later. 
  • Two weeks later, they get request to follow you on social media.

Autoresponders can save a lot of time

As their name implies, autoresponders automate a large portion of your email marketing. If everything is correct, subscribers will get communications from your company without you having to send it out manually.

Not only that, but autoresponder emails can also create revenue for your company if you use them correctly.

Another example of effective autoresponder emails are educational messages. Create a series of relevant tutorials or questions and answers. Once they’re in good shape, set them up as a series of emails with backlinks for quick responses. To get more engagement, you could also group these by thinking of a few cluster topics.

#6. Test social media copy on email

The main advantage of email marketing is its low cost. Emails are inexpensive, and you can readily measure their effectiveness. This also allows you to experiment with a few different copy versions to discover what your audience responds to.

Then, you can use that winning copy in your social ads, too. This method is safer and more cost-effective than experimenting with alternative ad copy on social media.

One thing to keep in mind, though, is the audience you’re targeting on social media. If you’re going for new prospects, you might have to adjust your copy to respond to their needs at that specific time.

#7. Get your subscribers to follow you on social media

To get more social media engagement, include links to your social profiles in your email updates. That makes it easy for people to keep up with both your email and social media updates.

An ad for Book clubs displaying 10 popular books and the social media icons at the bottom are highlighted.
Source: Bookclubs

Consider the following scenario: someone signs up for your emails and wants to check out your social media profiles. If you don’t link to them, will this person look you up independently?

Also, recycle your content and retarget your advertisements. Recycling your content across email and social media marketing channels is straightforward – and saves you time!

Having a reliable system to use your content on both marketing channels will:

  • make you more productive
  • help you build a coherent communication plan
  • allow your customers to stay updated wherever they like to hang out the most.

#8. Leverage CRM to keep everything integrated

As you can see, properly combining email and social media requires a bit of juggling between the two. This is a considerable roadblock to social-email marketing, but CRM (customer relationship manager) software may help overcome it. Try using an email client that is compatible with the CRM.

By storing all of your client data in one place, CRM software may help you merge email and social media. It lets you combine data from many sources, monitor marketing efforts and share information among team members more easily.

You may also use features like automated email connections. The program captures your inbound and outbound emails and allows you to follow the development of each of your leads.

Improve your email marketing with a solid plan

It’s one thing to know how to write a decent email. Another skill is knowing how to create a successful email marketing plan. It’s how you develop a community around your business, engage with your audience and drive sales.

Every part of an email marketing campaign – from the subject line to the content and CTAs – plays a part in your success.

Channels like social media and email have more in common than you would have assumed. Each has characteristics that allow them to work together for greater efficiency.

Combine these with our theoretical approach to email marketing, and see the results for yourself.

Zoe is a content marketing strategist for SaaS brands like FollowUpBoss, Mention.com, and more. On the personal front, Zoe is a pho enthusiast and loves traveling around the world as a digital nomad.