Let’s Talk About Email: Robert Balanescu
Want to get Robert to open your emails? Stay away from clickbaity subject lines. Instead, intrigue him with a good travel offer or a discount on nice sneakers.
Robert Balanescu is one of my colleagues from Customer Support. He lives and breathes email, so inviting him to talk about email was only a question of time.
Let’s talk about email with Robert!
The best email you received today:
The one where you were asking me to do this interview.
The last email you sent:
An offer request to rent a cozy lodge for a weekend.
The most intriguing subject line you’ve ever seen:
“The 10 best cities to live in and why.”
Your biggest email pet peeve:
Clickbaity subject lines. I ignore these on principle even if the content may actually interest me.
How often do you check your email?
I check my work email daily. My personal one? Not so often. Push notifications allow me to check it just when I need to. I’m very thankful for them.
The word or phrase you most use in your emails:
It has to be “Thank you in advance.” I feel like this is the most polite way to guilt someone into helping you as quick as they can. I love using it.
The best thing about sending an email newsletter:
Reaching out to your audience quickly and easily.
If you were to email any famous person, who would it be – and why?
Elon Musk, to thank him for pushing electric cars on the market 10-15 years earlier than all the fossil fuel car producing companies wanted to.
The newsletters you look forward to the most:
The ones about plane tickets or sneakers going on sale.
An email you wish you’d never sent:
A personalized offer to the wrong customer.
An email you’d be happy to get:
Petitions against animal abuse.
To inbox zero or to not inbox zero?
I’d love TO, but no… TO NOT. ?
No. 1 reason why you unsubscribe:
Biggest no-no in an email campaign:
Not validating your list before you send.
The best way to grow your email list:
Go for quality, not quantity, and eventually you’ll see the number of subscribers go up, too.
One thing that should change about email:
One pet peeve of mine is how hard it is to create rules/filters for your inbox with most email providers. I feel like this should be as easy as Right Click – New Rule. It’s the reason I’ve always loved Outlook. Clean and easy to use interface.
A brand email you always open:
What do you most love about email?
Its permanence. I use email for any information that I want to keep and that I can easily retrieve through a quick search. You can’t get that with calls or texts.
Want to learn more about Robert? Connect with him on LinkedIn.
Need to validate your list? He and the rest of our support team would love to help you!
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Let’s Talk About Email with Andrea Loubier
Let’s Talk About Email with Heike Young
Let’s Talk About Email with Patrick Spielman