Five Things That Will Ruin Your Marketing Emails

email marketing mistakes

Writing good marketing emails is a craft mastered by few. Most of us are constantly working on improving our copy and strategies, and we know how much effort it takes to create a successful campaign. Sometimes, we might find the right tone and the most powerful words to express ourselves. But one little mistake can turn our subscribers away for good. Here are five things that can ruin your marketing emails, and how to avoid them.

Bad grammar

This is one of the most serious mistakes you can make in an email blast. No matter how great your copy is, bad grammar will ruin it in a blink of an eye. Always edit your emails and, if possible, ask a colleague or a friend to take a look at it before you send it.

Talking too much about yourself

The most promising email marketing stat is that for every dollar spent, it returns $44. Some marketers believe they will increase their sales if they talk a lot about their business and tell people how great it is. Show, don’t tell is a principle to keep in mind when creating our campaigns. Be useful, do your best to help, avoid exaggerated self-promotion.

Non-functional links

Yes, we still see that happening in marketing emails: great subject line, beautiful visuals, potent copy. And links that lead nowhere. Before you click “Send,” check all the links in your campaign. Then send yourself a test email and make sure they work. It will take two minutes of your time, but it’s time well invested.

A spammy subject line

Spam filters have become so sophisticated in the last few years, that even the most innocent email can get thrown in the “Junk” folder. Words and formulas such as buy now, call free, discount, extra cash or luxury are spam triggers and will affect your email deliverability.

Your email address is “no reply”

Unfortunately, this is still a common practice among many email marketers. It follows the old one-way communication model, which is completely outdated today, in the age of social media and live communication between brands and consumers. Sending campaigns from such addresses is a way of telling your subscribers you don’t want to hear from them. Use your content to engage your audience and to encourage it to reply to your emails and give you precious feedback.

Final tip: Before you send your awesome campaign, make sure you run your email list through an email verification software. This way to can be assured your newsletter will reach your subscribers and accomplish its goals.


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Three Ways to Grow Customer Loyalty Through Your Email Marketing

customer loyalty email marketing

They say the hardest thing is not to get to the top, but to stay there. This principle applies to email marketing, too: growing your email list is a goal worth pursuing, but more important than that is to keep your subscribers engaged and turn them into long-term lovers of your brand. Here are a few ways to build and grow customer loyalty through your email marketing!

Offer them valuable content

The days when email marketing was a series of self-promotional communications are gone. Content marketing has proven its efficiency and has become a common practice for most companies. People will most likely forget your special offers, but will always remember you as a source of information that makes a difference in their lives.

Acknowledge special moments

The most recent report on email marketing showed that emails which acknowledged a milestone in the relationship between a company and its customer generated 32% higher open rates in 2017. Furthermore, those emails doubled the click and conversion rates. Let’s say it’s been a year since one of your subscribers has first purchased one of your products. Email them to let them know how much that means to you, and offer them a gift – a discount, a voucher, or free shipping.

Provide consistent quality

There is no better way to grow your customer loyalty than to remain a reliable source of quality. If you have a blog, always deliver the best content you can create. If you run a cosmetic company, strive to improve your products, not to cut costs by sacrificing your standards. In everything you do, be loyal to yourself, and your customers will know your brand as a guarantee of superior worth.


In the end, we want to share with you a message we just received from one of our customers, Studio Solutions: “Hey, about 18,493 emails sent … and zero bounces. I think you guys had something to do with it. The name ZeroBounce really has added meaning to me now … it’s a wonderful thing!”

Knowing our customers are happy with our email verifier – that’s our greatest satisfaction! If you want to try ZeroBounce, you can always go on our website and claim your first 100 credits for free!


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2017 Email Stats You Can’t Miss If You Are A Marketer

email stats 2017Photo by on Unsplash

We love email for how easy it is to use and how effectively it delivers our messages. In 2017, its revenue-driving power was once again confirmed, when email marketing registered more than 50 times its return on investment. However, according to Yes Lifecycle Marketing’s new Email Benchmark Report, there are many aspects marketers need to improve in their strategies. We went through the analysis and gathered the most important 2017 email stats for you.

♣Email remained the highest revenue-driver last year, outperforming all other marketing channels.

♣ Mobile email events (open and click-through rates) have seen a slight decline, going from 55% in 2016 to 52.9% in 2017. Mobile open rates remain higher than desktop events (52.9% compared to 47.1%).

♣ Tablet and desktop orders declined by 14% and 18%, respectively.

♣ In 2018, people will continue to prefer their smartphones to open and read their emails.

♣ Starting with the early 2010s, marketers have made consistent efforts to enhance the mobile email experience. More smartphone users have started making purchases online, but in 2017, they were still reluctant to spend big. As a result, last year, the Average Order Value (AOV) on mobile was 40% lower than the desktop AOV.

♣ The number of emails subscribers receive has grown with 18% in 2017, proving that an increasing number of companies are using email marketing. If you are one of them, use an email verifier to clean your email list before you send your next campaign!

♣ Open and click-through rates are also growing, but at a slower pace, which means marketers need to work more on email engagement.

♣ There is a growing share of inactive subscribers in marketers’ databases. In our free guide to improve email deliverability, we let you in some of the best techniques on how to handle this issue.

♣ Opt-in rates declined in 2017, especially in the last quarter of the year, when new subscribers accounted for just 3.5% of marketers’ mailable audience. This is a sign that business owners and content creators have to provide better reasons for consumers to sign up to their email communications.

♣ Emails that acknowledge an anniversary generated 32% higher open rates in 2017, and almost double the click and conversion rates of standard campaigns. An essential stat to keep in mind for the years to come!

♣ Personalized subject lines spawned at least 50% higher open rates and doubled the click-through rates, compared to emails that didn’t include the name in the subscriber in the subject line.


This report analyzed over 30 billion emails sent in 2017. The conclusion was that email volume will continue to increase in the following years, while email marketing will follow the trend. Yet, it is essential that marketers pay more attention to their subscribers’ preferences and behaviors and constantly optimize their campaigns.


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Top 5 Articles for Email Marketing Beginners

email marketing beginners

If you haven’t used email marketing yet, we are glad you are planning to start. We’ve talked about its benefits, and you are most likely convinced this form of communication is going to boost your business. There are a few things, though, that any marketer wishes they knew as they dived into email marketing. We are here to share those tips and tricks that will help you be more confident before you begin.

Here are some of our most useful articles for email marketing beginners!

Three Ways to Create A Stellar Newsletter

There are several things you can send to your email list, and newsletters are the best to begin with. Unlike a traditional marketing email, the purpose of a newsletter is to inform and educate rather than promote your business directly. If you are not sure how to create a newsletter that engages your subscribers, follow our top 3 strategies in the article above.

How to Grow Your Email List

This is something any marketer is interested in, whether they’ve just started or they’ve been focusing on their email list for a while. There are numerous tactics to increase the number of your subscribers, and we suggest you give them all a try and see which one returns the best results.

The Benefits of Email Validation

Remember that any list, big or small, will deteriorate in time. To be more precise, 30% of the email addresses you gather will no longer be valid in a year, due to people changing jobs and providers. Add to that spam traps, email abusers, catch-all and toxic domains, and you will have a messy list that is going to hurt your sender reputation. Learn more about the benefits of email verification in the article above.

Little Gestures That Go A Long Way With Your Subscribers

These are things we’ve personally tested and we noticed what a difference they’ve made in our relationship with our subscribers. They are based on the values we’ve built our brand on and have returned impressive results over time. People will appreciate you talking to them, instead of talking at them, and will be happy to see you are not treating them as mere customers.

Happy emailing and good luck!


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How to Use Social Media to Improve Your Email Content

social media email contentPhoto by on Unsplash

We talk a lot about the efficiency of email marketing. After all, we are committed to email verification, which is a crucial extension of the former. Yes, email marketing is efficient, if you use a healthy email list and if you offer your subscribers content worth their time. It’s not always easy to know what type of content your audience prefers, but there are a few methods that can shed some light. Social media is a great place to start!

That’s because it’s social – meaning it’s the best platform to start a conversation or jump into a discussion, share your perspective and ask questions. The answers you will get may have a tremendous contribution to your next email campaign. But let’s see how exactly you can use social media to improve your email content.

Ask people what they want

If you have a business, you are probably using both email marketing and some social media channels, so you have a Facebook page, a Twitter and an Instagram account, right? Well, those are fantastic sources for the answers you are looking for. Start by asking your audience what kind of content they’ve appreciated the most so far and what they would like to receive from you in the future. Save all their ideas in a notebook and use them.

Take a look at your insights

Spend a few minutes every day to take a look at your insights: which posts have the greatest engagement? What call-to-actions inspire people to leave a comment? Paying attention to your followers’ reactions on social media will give you a pretty accurate idea about the things they would like to receive in their inbox. Plus, it will help you keep your followers engaged.

Let us give you an example

We started our Instagram account just recently and we tried a more diverse approach. While focusing on email marketing and email validation, we made a few posts that weren’t directly related to our field. We thought posting only about email marketing would eventually drive people crazy, and talking only about our email verifier would be way too promotional. So, every other day, we would share an interesting quote.

Guess what? Even though we put them in beautifully designed pictures, we used all the right hashtags and posted at our peak times, the quotes didn’t do so well. If you think about it, it makes sense: people subscribe to your content (whether it’s social or email) because you are part of a certain niche. Trying to be part of several or all niches is not going to take you very far. Now, we seldom post any quote pictures, as we decided to stick to our area of expertise. This makes out Instagram account better and helps it grow, because we offer people what they want from us.

The topics we cover in our emails are also tailored to our subscribers’ expectations, and our list is growing fast!

Facebook groups: don’t ignore them

Keeping up with everything that’s important to you on Facebook can be a tough daily task. There are countless notifications to check, private messages and comments to answer to. But there is one thing we should all make time for: Facebook groups. Some of them have gathered many people around a certain topic, and those people are usually looking to fix a problem or satisfy a curiosity. Your business can provide at least one solution to their problems, so don’t be shy: share your knowledge and craft your next email according to the most popular topic in your industry.

Quora: find out what people care about

Another platform that can help you find out what people are interested in is Quora. There are thousands of questions users post on the channel, and while you can answer them directly, you can also take note of the subjects and write about them in your emails.

Final tip: When it comes to the quality of your email content, analyzing your reports will give you the best insight. Keep testing and studying your results until you find your winning strategy!


Here is how to use social media to grow your email list!


Why Do People Unsubscribe From Your Emails?

why people unsubscribe from emailsPhoto by Farrel Nobel on Unsplash

You’ve probably asked yourself many times why, in spite of the efforts you’re putting in your email marketing, some people unsubscribe from your emails. Sometimes, the reason has nothing to do with your strategy, and sometimes it does. Let’s look at some of the most common reasons your subscribers opt out and why this can be a way to improve the quality of your list!

You send too many emails

This was the reason why 78% of consumers reported to unsubscribe from a company’s emails, HubSpot announced in 2016. It’s hard to determine how often people want to hear from you. There are marketers who send out a newsletter every day, and we believe that’s too much. There are some that communicate every other month, and many experts would agree that’s too seldom. ZeroBounce, your email verification system, sends one email a week. We found this to be the best frequency for our subscribers. If you want to learn more about this topic, we covered it here.

Your content is no longer relevant

Some people opt in and read your content for a while. A few months later, they change their job and are no longer interested in what you send, so they unsubscribe. Or, they believe that the quality of your content has deteriorated over time and they don’t want it anymore.

Your emails look spammy

Whenever you have a great offer, you want to make sure your subscribers understand how great it is right from the subject line. That’s a winning strategy, but make sure you don’t use words that will send your email right into the “Spam” folder. Spam filters will weed out emails that contain words like buy, click, earn, cash, free gift and so on. Keep your subject lines on the safe side, and always deliver what you promised.

Did you know that 66% of unsubscribes occur between 5 and 10 p.m.? (HubSpot) Most of them happen on Tuesdays, Wednesdays or Thursdays.

Other reasons why people opt out:

♦ They signed up to receive a specific offer, and after they get it, they are no longer interested in your communications.

♦ Your emails are not mobile optimized. More than half of your subscribers check their inbox on their phones.

♦ Some people don’t recall signing up, even though they did.

♦ People receive too many emails in general. The average consumer gets about 90 emails a day!

Always ask for permission

As much as you would like to grow your email list, don’t add people to your database without asking them for permission. No one likes unsolicited emails. Ask your readers to opt-in to receive marketing communications from you. This way, there are less chances that they unsubscribe or mark you as “Spam.” By the way, a reliable email verifier will tell you which subscribers in your database have a habit of marking emails as “Spam.” Sending newsletters to such email addresses will harm your IP reputation, so it’s best to remove them from your list.

Why are unsubscribes good?

None of us likes to see people leave. When someone unlikes your Facebook page or unsubscribes from your newsletters, they are telling you they don’t want to be in touch with you anymore. But try to remember your goal: to create and grow a community of people genuinely interested in your brand. Those are the people who will most likely engage with you, and it will be a lot easier to develop a valuable relationship with them. Actually, those who don’t respond to your emails in any way, not even by clicking on them, will hurt you in the long run.

In our free guide on how to improve inbox deliverability and overall email marketing performance, our experts advise marketers to remove unengaging subscribers. Email Stat Center confirms our suggestion with a study: removing subscribers who haven’t engaged in over a year increases your deliverability rate by 3% to 5%.


One More Reason to Grow Your Email List: Facebook Has Declined in the U.S.

facebook declinePhoto by Tim Bennett on Unsplash

If you needed one more reason to invest in email marketing, here it is: Facebook, the most popular social media platform, has declined in the U.S., for the first time since 2008. While Zuckerberg’s network remains a reliable marketing tool, email has surpassed it long ago and is seeing steady growth.

According to a study conducted by Edison Research, the number of Americans over the age of 12 reporting to use Facebook has declined from 67% to 62%. “Usage is down or flat in every demographic age group, gender, and ethnicity,” researchers say. Apart from that, as you may remember, Mark Zuckerberg recently announced that organic reach for media and business pages is now as low as 2%.

What is the best way for marketers to communicate with their audience?

Social media platforms still provide marketers with valuable means to communicate with their customers and reach new ones. Most businesses use at least one social media channel and are investing in social advertising in 2018. Yet, over 70% of businesses made email marketing a priority this year, focusing on sending their messages directly to the inbox. The great challenge, in email marketing, is making sure messages are delivered safely.

In this context, email verification has become an essential step for marketers. On average, 30% of your email database deteriorates on a yearly basis, which leaves you with low delivery rates. Email validation system ZeroBounce eliminates invalid email addresses, spam traps, known email abusers, disposable emails, catch-all and toxic domains, thus helping you reach your audience and communicate more efficiently.

The software is easy to use and you can test it for free.


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20 Quotes You Can Use in Your Email Marketing Strategy

marketing quotes

From ancient Chinese proverbs, to former Prime Minister of the United Kingdom Winston Churchill and entrepreneur Seth Godin, here are some of the most powerful quotes we came across recently. Use them in your (email) marketing strategy, implement them on your social media platforms and make the most of them in your daily life!

“I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game’s winning shot and missed. I’ve failed over and over and over again in my life and that’s why I succeed.”

Michael Jordan

“Always deliver more than expected.”

Larry Page

“The best marketing doesn’t feel like marketing.”

Tom Fishburne

“Personally, I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms.”

Dale Carnegie

“The cost of being wrong is less than the cost of doing nothing.”

Seth Godin

“It is better to fail in originality than to succeed in imitation.”

Herman Melville

“Don’t be afraid to give up the good to go for the great.”

John D. Rockefeller

“The most dangerous poison is the feeling of achievement. The antidote is to every evening think what can be done better tomorrow.”

Ingvar Kamprad

“Nothing works better than just improving your product.”

Joel Spolsky

“The only real failure is the failure to try, and the measure of success is how we cope with disappointment.”

Deborah Moggach (“The Best Exotic Marigold Hotel” movie)

“The way to get started is to quit talking and begin doing.”

Walt Disney

“Never interrupt your enemy when he is making a mistake.”

Napoleon Bonaparte

“The pessimist sees difficulty in every opportunity. The optimist sees opportunity in every difficulty.”

Winston Churchill

“The best time to plant a tree was 20 years ago. The second best time is now.”

Chinese Proverb

“Eighty percent of success is showing up.”

Woody Allen

“You don’t need to have a million followers to build a great business and make sales.”

Peg Fitzpatrick

“A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.”

Scott Cook

“Not everything that can be counted counts, and not everything that counts can be counted.”

Albert Einstein

“I find that the harder I work, the more luck I seem to have.”

Thomas Jefferson

“Do. Or do not. There is no try.”

Yoda, Jedi Master (“Star Wars” character created by George Lucas)


We are going to leave you with a few email marketing tips:

♦ Send your newsletters consistently.

♦ Strive to create a balanced content: more information, less self-promotion.

♦ Use your social media to grow your email list.

♦ Use an email verification system to clean your database periodically.

♦ Follow our free guide to improve email deliverability!


How to Be More Productive and Create More Value

how to be productivePhoto by on Unsplash

“I wish a day had 48 hours!” How many times have you heard that? How many times have you said it yourself? It’s a fast-paced world out there, we can all agree. Technology has made things move at high speed. We often have the feeling we can’t catch up on everything we have to do. Here are a few tips to help you become more productive and create things that last longer and have more value.

Start working right away

Whether you work from home or you have to go to an office, start working as soon as you turn on your computer. Avoid Facebook, Twitter and all other social networks. Otherwise, you could spend an hour checking notifications, friends’ posts and private messages. Actually, being on social media can turn out to be as time-consuming as a part-time job! Unless Unless you are a social media manager, try to stay away from such distractions until you finish your most urgent tasks.

Work on your hardest project first

We all have that one project that we’re not so excited to start working on. So what do we do? We postpone it until later, and later, and later… until we realize it’s late and we have to get it done! What if, instead of running away from such a project, you start at it first. It may not be very enjoyable, but it will feel great once you’ve finished it and you can move on to lighter obligations.

Have a daily to do list

You’ve heard this advice before, and there’s a reason for that: it works! There is only so much information our brain can storage, while some of it is left aside. Writing down our daily goals in a notebook or on our phones is the best way to make sure we get everything done. The feeling of crossing stuff off the list is priceless!

If you are a marketer sending out campaigns, an email verifier can be a lifesaver for you! Not only does it save you money, but it also saves you time, by removing invalid addresses from your list right away. You can test ZeroBounce at no charge and see if it’s a good fit for you!

Other productivity tips:

Avoid answering the phone while you’re working on something. Unless you receive a text on an urgent matter, everything and everyone can wait.

Make sure you get enough rest. Lack of sleep will result in lack of energy and, thus, productivity.

When you feel tired or stale, don’t force yourself to work. Take a break, even if it’s a 10-minute walk around the block.

A change of environment also has the potential to boost your productivity. If the weather allows you, try to work outside, on a terrace or the patio of a coffee shop.

By the way, we always get more productive when we have a nice cup of coffee!

Make your meal a special moment. Enjoy the food while talking to a friend or watching the people around you. Mindfulness is the key to creativity.


Marketers who use an email validation system have higher deliverability rates and preserve their sender reputation.


6 Traits of Great Marketers

great marketers

“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” This is the definition of marketing approved by the American Marketing Association in July 2013.

We are not going to attempt to redefine marketing today, but we would like to focus on six traits that great marketers have in common.

They offer solutions

A good marketer is able to identify what are the problems that people have and come up with solutions. A great marketer will predict those problems before they arise and work ahead of time on the means of solving them.

Innovation is their goal

Great marketers are bold and never afraid to take risks. They push limits, break rules and set new boundaries. The result is innovation – the only way the industry can progress.

They speak to the heart

Do you feel like you want to buy the product right after reading its description? That’s successful copy, and great marketers know how to write it.

They worship good grammar

Speaking of writing: great marketers have excellent command of the language they work with. Words are their main and most powerful instrument, and they honor it by using it right.

Information is power

Such a cliché and, like all clichés, so true! A great marketer will stay up to date with the latest in the industry, will read books, articles, studies and participate to seminars and conferences. None of us will ever know too much.

They work like pros

Because that’s what they are. They use tools to simplify their work and save time. There is an online platform nowadays for almost any marketing purpose you could think of. There are email marketing automation platforms, email verification softwares, social media management platforms, editing apps, research and monitoring tools. A wealth of solutions that usually come at a reasonable price and make a marketer’s life easier.


Have you tried our email verifier? Test ZeroBounce and see the difference between good and great email marketing!