Top 3 Email Verification Misconceptions

Top 3 Email Verification Misconceptions

It is the most useful extension of email marketing, but email verification still holds secrets for many marketers. Why do I need it? Does it really make a difference? How often should I use an email validation software? Is must

7 Benefits of Email Marketing and the Obstacles You Can Avoid

7 Benefits of Email Marketing and the Obstacles You Can Avoid

Whether we are marketers or consumers, email marketing has become a significant part of our daily lives. It seems like every time we check our Inbox, there is at least one newsletter from a company that wants to pitch us

3 Tips to Reduce Email Bounce Rate

3 Tips to Reduce Email Bounce Rate

Let’s face it: email marketing isn’t easy. On the one hand, it holds the potential to be your most lucrative form of customer outreach by far. In study after study, it outstrips social media, pay-per-click, display ads, search engine marketing,

3 Tips for Increasing Email Click-Through Rate

3 Tips for Increasing Email Click-Through Rate

There’s no question that email marketing is essential to the success of any business. In today’s marketing world, an effective email marketing strategy isn’t optional: it’s a must-have. Maybe you started out as a lot of beginning digital marketers do.

Five Reasons Why You Need to Have A Newsletter

Five Reasons Why You Need to Have A Newsletter

We’ve talked about the best practices for email marketing, we listed our tips for writing a stellar newsletter, and we covered the benefits of email validation. But we haven’t gone into detail about WHY you need to have a newsletter

Email Validation: Why It Matters

Email Validation: Why It Matters

You have an impressive list of email addresses. You’ve gathered them from a variety of sources: some of them come from trade show sign-ups, others from prior customers. Perhaps some have been brought to the table from new business partners

How to Land Emails in Customers’ Inboxes

How to Land Emails in Customers’ Inboxes

In 2017 and beyond, email marketing continues to outperform other forms of digital marketing content. More than 2.6 billion people worldwide use email, and 91% of them use it on a daily basis. Click through and engagement rates are dramatically

Email Marketing Best Practices: Our Top 3 Tips for 2018

Email Marketing Best Practices: Our Top 3 Tips for 2018

The world of marketing is changing faster than ever. Every day, new tools and technologies are introduced. Over the past decade, we’ve seen an explosion in digital marketing. If you’re like most businesses, you’re probably making use of a combination