Email marketing: how it has changed in the last 40 years

Email marketing: how it has changed in the last 40 years

When you consider that it’s been 40 years since the first email blast was sent, it’s only natural that email marketing has evolved greatly. It went from what we now call “spam” to marketers striving to establish a genuine, meaningful

Three Ways to Grow Customer Loyalty Through Your Email Marketing

Three Ways to Grow Customer Loyalty Through Your Email Marketing

They say the hardest thing is not to get to the top, but to stay there. This principle applies to email marketing, too: growing your email list is a goal worth pursuing, but more important than that is to keep

Why Do People Unsubscribe From Your Emails?

Why Do People Unsubscribe From Your Emails?

Photo by Farrel Nobel on Unsplash You’ve probably asked yourself many times why, in spite of the efforts you’re putting in your email marketing, some people unsubscribe from your emails. Sometimes, the reason has nothing to do with your strategy, and sometimes it

One More Reason to Grow Your Email List: Facebook Has Declined in the U.S.

One More Reason to Grow Your Email List: Facebook Has Declined in the U.S.

Photo by Tim Bennett on Unsplash If you needed one more reason to invest in email marketing, here it is: Facebook, the most popular social media platform, has declined in the U.S., for the first time since 2008. While Zuckerberg’s network remains a

Five Ways to Improve Email Deliverability

Five Ways to Improve Email Deliverability

What is the best technique to ensure your email marketing delivers results? The truth is, there is no unique strategy, but several steps you need to take in order to build a strong relationship with your email subscribers. Catchy subject