A/B Testing Email Campaigns: How to Get Started

A/B Testing Email Campaigns: How to Get Started

You can find many articles on this blog that will help you keep a clean email list and leverage your email marketing. However, we never wrote about A/B testing, so we invited our friends at Madrivo to share their knowledge

Email marketing started 40 years ago today

Email marketing started 40 years ago today

Some call him “the father of spam.” Others consider him “the father of email marketing.” His name is Gary Thuerk and he was the one who sent out the very first email blast, 40 years ago today! If you look

This Is How Much Generation Z Cares About Your Email Marketing

This Is How Much Generation Z Cares About Your Email Marketing

There are countless studies and articles about Millennials and their shopping behavior, and it seems like marketers have identified the best ways to appeal to their tastes. But there is a new generation that’s catching our attention, because it has

Three Ways to Grow Customer Loyalty Through Your Email Marketing

Three Ways to Grow Customer Loyalty Through Your Email Marketing

They say the hardest thing is not to get to the top, but to stay there. This principle applies to email marketing, too: growing your email list is a goal worth pursuing, but more important than that is to keep

Top 5 Articles for Email Marketing Beginners

Top 5 Articles for Email Marketing Beginners

If you haven’t used email marketing yet, we are glad you are planning to start. We’ve talked about its benefits, and you are most likely convinced this form of communication is going to boost your business. There are a few

How to Use Social Media to Improve Your Email Content

How to Use Social Media to Improve Your Email Content

Photo by rawpixel.com on Unsplash We talk a lot about the efficiency of email marketing. After all, we are committed to email verification, which is a crucial extension of the former. Yes, email marketing is efficient, if you use a healthy email list

Why Do People Unsubscribe From Your Emails?

Why Do People Unsubscribe From Your Emails?

Photo by Farrel Nobel on Unsplash You’ve probably asked yourself many times why, in spite of the efforts you’re putting in your email marketing, some people unsubscribe from your emails. Sometimes, the reason has nothing to do with your strategy, and sometimes it

One More Reason to Grow Your Email List: Facebook Has Declined in the U.S.

One More Reason to Grow Your Email List: Facebook Has Declined in the U.S.

Photo by Tim Bennett on Unsplash If you needed one more reason to invest in email marketing, here it is: Facebook, the most popular social media platform, has declined in the U.S., for the first time since 2008. While Zuckerberg’s network remains a

Three Ways to Ignite Your Email Marketing This Spring

Three Ways to Ignite Your Email Marketing This Spring

Every day presents itself with a chance for improvement. Whether it’s our lifestyle, our business or ourselves as human beings, we can always take action to become better. From all the seasons of the year, spring seems to be the

Why You Need to Take Your Email List Seriously

Why You Need to Take Your Email List Seriously

The short answer is: because your email list is your most important business asset. Your website, your social media, your outdoor marketing campaigns, your paid advertising – none of these surpass the efficiency your email marketing can have, today and