Email Marketing Benchmarks: What You Need to Know Today

Email Marketing Benchmarks: What You Need to Know Today

“Information is power.” We’ve heard this quote – attributed to Sir Francis Bacon – countless times, because it encapsulates the most comprehensive definition of knowledge. In marketing, it can make the difference between success and failure, and that’s why we

This Is How Much Generation Z Cares About Your Email Marketing

This Is How Much Generation Z Cares About Your Email Marketing

There are countless studies and articles about Millennials and their shopping behavior, and it seems like marketers have identified the best ways to appeal to their tastes. But there is a new generation that’s catching our attention, because it has

2017 Email Stats You Can’t Miss If You Are A Marketer

2017 Email Stats You Can’t Miss If You Are A Marketer

Photo by rawpixel.com on Unsplash We love email for how easy it is to use and how effectively it delivers our messages. In 2017, its revenue-driving power was once again confirmed, when email marketing registered more than 50 times its return on investment.

Email Marketing: Statistics That Will Help Your Business Grow

Email Marketing: Statistics That Will Help Your Business Grow

Email marketing has seen an incredible growth throughout the last couple of years, and 2018 is expected to bring improvements in marketers’ styles and practices. The competition is fierce, and what makes a difference when you’re trying to grab your