A/B Testing Email Campaigns: How to Get Started

A/B Testing Email Campaigns: How to Get Started

You can find many articles on this blog that will help you keep a clean email list and leverage your email marketing. However, we never wrote about A/B testing, so we invited our friends at Madrivo to share their knowledge

Email marketing started 40 years ago today

Email marketing started 40 years ago today

Some call him “the father of spam.” Others consider him “the father of email marketing.” His name is Gary Thuerk and he was the one who sent out the very first email blast, 40 years ago today! If you look

How To Write A Great Subject Line

How To Write A Great Subject Line

Did you know that 47% of your subscribers decide whether they are going to open an email from you the moment they see your subject line? Basically, your subject line determines almost half of the success rate of your email

How to Find Inspiration for Your Newsletters

How to Find Inspiration for Your Newsletters

More and more companies understand how crucial it is to start and grow an email list. Facebook’s new change of algorithm came to confirm, once more, that email marketing is going to keep serving businesses much better than any social

Three Reasons Why You Should Use an Email Verification System

Three Reasons Why You Should Use an Email Verification System

Companies that want to stay on top of their game and make the most of their marketing campaigns are already using it, or are studying the market, as we speak, in search of the best solution available. Those who aren’t

ZeroBounce Releases The Complete Guide to Improve Email Deliverability

ZeroBounce Releases The Complete Guide to Improve Email Deliverability

Leading email validation system ZeroBounce just released a very valuable paper, created to help companies who are struggling to reach their audience. “The Complete Guide to Improve Inbox and Deliverability” is free of charge and includes all the necessary steps

Five Things You Can Send to Your Email List

Five Things You Can Send to Your Email List

You understand the importance of having an email list, you’ve invested time, effort and maybe money in growing your database, but now you feel like you don’t really know what to send to your subscribers? We’ve been there, too, everyone

Report: Businesses Are Planning to Prioritize Email Marketing in 2018

Report: Businesses Are Planning to Prioritize Email Marketing in 2018

Email marketing was the number one tool used by businesses to improve their brand in 2017, and it’s also the practice most of them are planning to prioritize in 2018, a recent report shows. The survey was conducted by email

The Best Time to Send an Email

The Best Time to Send an Email

Suppose you’ve gathered a good amount of new subscribers, you’ve made the effort to validate your email list and you’ve crafted the best newsletter possible. It’s time to share it with your audience and see what their feedback is, right?

How Often Should You Send Newsletters

How Often Should You Send Newsletters

Did you know that 69 percent of subscribers hit the “Unsubscribe” button because they receive too many emails? Nonetheless, 15 percent of users say they wouldn’t mind getting a marketing email every single day! As you can see, it’s pretty