3 Tips to Reduce Email Bounce Rate

3 Tips to Reduce Email Bounce Rate

Let’s face it: email marketing isn’t easy. On the one hand, it holds the potential to be your most lucrative form of customer outreach by far. In study after study, it outstrips social media, pay-per-click, display ads, search engine marketing,

Email Validation: Why It Matters

Email Validation: Why It Matters

You have an impressive list of email addresses. You’ve gathered them from a variety of sources: some of them come from trade show sign-ups, others from prior customers. Perhaps some have been brought to the table from new business partners